Brand & Communications Strategist

Brand & Communications Strategist

About the Role

We are looking for a Brand & Communications Strategist who can bring together strategic thinking, creative execution, and cross-functional collaboration to build impactful brand experiences.

This role supports the development of the brand strategy while owning the end-to-end execution of ATL, BTL, digital campaigns, and brand activations. The ideal candidate is someone who understands consumers, is passionate about marketing, thrives in a fast-paced environment, and can seamlessly collaborate with multiple internal and external stakeholders to deliver high-quality campaigns on time

Key Responsibilities

Brand Strategy & Planning

• Support the development of long-term and short-term brand strategy.
• Translate brand strategy into actionable marketing plans and campaigns.
• Ensure all communication aligns with the brand vision, positioning, and tone of voice.
• Continuously identify opportunities to strengthen brand equity and consumer relevance.

Campaign Strategy & Execution

• Conceptualise, plan, and execute integrated ATL, BTL, digital, influencer, and PR campaigns.
• Own end-to-end campaign execution, from briefing to launch and post-campaign evaluation.
• Work closely with creative, digital, influencer, PR, and performance marketing teams to ensure consistent brand storytelling across all touchpoints.
• Develop innovative campaign ideas that drive awareness, engagement, and business impact.

Event & Activation Management

• Identify relevant events, partnerships, and on-ground opportunities for brand participation.
• Strategise the brand's presence across activations to maximise visibility and consumer engagement.
• Lead end-to-end planning and execution of brand events, launches, influencer experiences, and experiential marketing initiatives.
• Coordinate with vendors, agencies, venues, and partners to ensure flawless execution.

Cross-functional & Stakeholder Management

• Collaborate with Brand Managers, Creative, Performance Marketing, PR, Influencer Marketing, Sales, Product, and Operations teams to deliver integrated campaigns.
• Liaise with multiple agencies and vendors simultaneously while maintaining quality, timelines, and budgets.
• Keep all stakeholders aligned through proactive communication and regular project updates.
• Ensure projects are delivered on schedule without compromising execution quality.

Performance & Optimisation

• Understand and monitor campaign performance across digital and offline channels.
• Analyse marketing and performance metrics to evaluate campaign effectiveness and identify opportunities for optimisation.
• Work with performance marketing teams to maximise ROI while ensuring brand objectives are achieved.
• Track campaign learnings and recommend improvements for future initiatives.

Brand Governance

• Ensure all marketing communication adheres to brand guidelines and regulatory requirements.
• Maintain consistency across all consumer-facing touchpoints.

Skills & Qualifications

Must Have

• Excellent communication skills in both English and Hindi.
• Strong understanding of branding, marketing, and consumer behaviour.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong stakeholder management and collaboration skills.
• Excellent organisational and project management abilities.
• Creative thinking with strong problem-solving skills.
• Ability to work independently while bringing teams together towards a common objective.
• Strong execution mindset with exceptional attention to detail.
• Ability to prioritise, manage timelines, and consistently deliver high-quality work.

Preferred

• MBA in Marketing or related field is an added advantage.
• Experience in consumer brands, FMCG, beauty, personal care, or lifestyle brands.
• Familiarity with ATL, BTL, digital marketing, influencer marketing, PR, and event management.

What We're Looking For

• A proactive self-starter with a strong sense of ownership.
• Someone with a can-do attitude who takes initiative rather than waiting for direction.
• A marketer who is obsessed with consumer behaviour, cultural shifts, and emerging marketing trends.
• Someone who understands how brands grow and can translate strategy into execution.
• A strong collaborator who can work effectively with Brand Managers, Creative, PR, Influencer Marketing, Performance Marketing, and external partners.
• Excellent relationship management and negotiation skills.
• Ability to manage ambiguity and thrive in a dynamic, high-growth environment.
• Passion for building meaningful consumer experiences through impactful campaigns and storytelling.