Digital Marketing Specialist

Job Summary

We are seeking a dynamic and results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have experience in paid advertising, lead generation, campaign management, and coordination with the marketing team to drive business growth.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook \& Instagram), and other digital platforms.
• Generate quality leads through performance marketing campaigns.
• Coordinate with the internal marketing team for campaign planning and execution.
• Monitor campaign performance and optimize ads to maximize ROI.
• Manage advertising budgets and ensure efficient spending.
• Track and analyze campaign performance using Google Analytics and other reporting tools.
• Assist in creating digital marketing strategies and promotional campaigns.
• Coordinate with the sales team to improve lead quality and conversion.
• Stay updated with the latest digital marketing trends and platform updates.

Skills Required

• Google Ads \& Meta Ads Manager
• Performance Marketing
• Lead Generation
• Google Analytics
• SEO \& SEM (Basic Knowledge)
• Social Media Marketing
• Campaign Planning \& Optimization
• Budget Management
• Data Analysis \& Reporting
• Content Coordination
• CRM Knowledge (Preferred)
• MS Excel \& Reporting
• Communication \& Coordination Skills
• Problem-Solving Ability
• Time Management \& Multitasking

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 6 months of experience in Digital Marketing or Performance Marketing.
• Experience in the Finance, NBFC, Banking, Insurance, or FinTech industry is an added advantage.

Pay

₹13,000.00 - ₹17,000.00 per month

Work Location

In person