Brand Marketing Executive
Hunarstreet Technologies Pvt Ltd · Jaipur
Pay₹4L–5.5La year, as listed
WhereJaipurRajasthan
TypeFull time2-4 years
Posted29 OctYesterday, via the company site
Kaam checked
No fee, deposit or pay-to-apply signs
Day work
No vehicle or licence needed
Skills they list5 named
Below The Line Marketing (BTL)Above The Line Marketing (ATL)Influencer Marketingoffline MarketingCampaign Marketing
About this job
- Job Title
- Senior Executive – Brand Marketing
Reports to
- Department
- Marcom – Branding
- Location
- Jaipur (Work From Office).
Job Purpose
To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,
ensuring enhanced brand visibility, effective influencer collaborations, strong retail
branding presence, and impactful BTL-led lead generation.
Roles and Responsibilities
- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,
and offices.
- Conduct retail branding asset audits and prepare monthly visibility performance reports.
- Build and manage an influencer pipeline for brand and product promotion.
- Execute BTL activations and drive qualified lead generation.
- Plan and manage branding for events, exhibitions, and trade shows.
- Prepare MIS reports and ensure budget adherence.
Key Performance Indicators (KPIs)
- Brand visibility & recall
- Influencer marketing performance
- Retail execution excellence
- BTL lead generation
- Event & exhibition ROI
- Campaign effectiveness
- Reporting & governance
Qualifications
- Experience: 2–4 years
- Education: MBA
- Seniority Level: Mid‑Senior Level
Skills Required
- Marketing operations
- Budget & vendor management
- MIS & reporting
- Influencer outreach
- BTL execution
- Communication & coordination skills.
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