D2C Performance Marketing Executive

What you’ll actually do

You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.

Campaign Execution

Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions)

Set up campaign structures, ad sets, audiences, placements, and creative rotations

Upload creatives, write ad copy variations, and set up A/B tests

Manage budgets, pacing, and bid strategies across accounts

Optimization and Analysis

Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency

Identify winning and losing ad sets, scale or kill based on data

Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes

Pull weekly performance reports and flag what’s working and what isn’t

Creative and Landing Page Collaboration

Brief the creative team (or external designers) on ad creative needs based on what’s working

Work with the founder to test landing page variants and recommend CRO experiments

Stay on top of creative trends in D2C, especially for premium and lifestyle brands

AI-First Workflow

You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work

Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing

Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants

Build prompt workflows for repetitive tasks — reporting, audience research, copy variations

Stay current on new AI tools as they launch and bring ideas to the team

If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here

Client Communication

This is roughly 30–40% of the role. You’ll be client-facing from week one

Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps

Respond to client messages on WhatsApp/email within working hours, professionally and with data

Write structured weekly performance reports clients can read in 5 minutes

Manage client expectations on timelines, results, and creative deliverables

Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask

What we’re looking for

Must have

1–2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, Shopping)

You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts

Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom audiences, lookalikes, pixel/CAPI setup

Comfortable with Google Ads — keyword research, Search campaigns, conversion tracking, PMax basics

Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us prompts you’ve actually written and workflows you’ve built

Confident on client calls — you can present numbers, hold your ground, and explain things clearly without jargon

Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance dashboards

Analytical mindset — you can look at a table of numbers and tell a story

Clear written communication in English — your WhatsApp messages and emails will go directly to founders of premium brands

Nice to have

Experience with D2C or ecommerce brands (Shopify, WooCommerce)

Familiarity with GA4, Meta Pixel events, conversion API setup

Exposure to creative testing frameworks and ad copy writing

Worked at an agency before (you understand client cadence)