SEO Specialist

An SEO (Search Engine Optimization) Specialist will manage search visibility, site rankings, and web traffic growth for our company. Primary Goal : To Improve our website's position on search engine results pages (SERPs) to drive qualified organic traffic and conversions. Key Responsibilities Keyword Research : Conduct ongoing discovery, grouping, and optimization of high-intent search terms. On-Page Optimization : Optimize web page copy, title tags, meta descriptions, headers, and internal linking structures. Off-Page & Link Building : Execute link-building strategies, digital PR, and domain authority growth. Content Collaboration : Work with content writers and editors to build SEO-friendly blogs, landing pages, and content strategies. Performance Tracking : To Monitor metrics using tools like Google Analytics, Google Search Console. Required Skills & Qualifications Technical Knowledge : Working familiarity with HTML, CSS, JavaScript behavior, and CMS platforms like WordPress. Analytical Skills : Ability to interpret web traffic patterns, algorithm updates, and competitor gap analyses. Education & Experience : A Bachelor’s degree in Marketing, Computer Science, or a related field (or equivalent practical self-taught experience) with 1 to 4+ years of hands-on SEO execution.