Sales and Marketing Intern

JOB DESCRIPTION

Marketing Intern

Company

PopPop Labs Pvt. Ltd.

Position

Marketing Intern

Department

Marketing & Communications

Work Mode

Hybrid (Work From Home + Work From Office)

Employment Type

Internship

About PopPop Labs

PopPop Labs is an innovation-driven technology company focused on developing technology-led products, brands and solutions. We combine technology, creativity, entrepreneurship and innovation to build impactful products and experiences.

We are looking for a creative, enthusiastic and proactive Marketing Intern to support our marketing initiatives, strengthen brand awareness, execute promotional campaigns and communicate the value of our products to target audiences. This role offers practical exposure to digital marketing, brand development, content strategy, campaign execution and market research.

Roles & Responsibilities

• Assist in planning and executing marketing strategies to increase brand awareness and audience engagement.
• Develop marketing plans, campaign ideas and promotional strategies for company initiatives and products.
• Support social media marketing across platforms such as Instagram, LinkedIn, Facebook and other relevant channels.
• Coordinate with the graphic design team to develop marketing creatives, promotional materials and campaign assets.
• Assist in creating marketing calendars, campaign briefs, captions, promotional copy and communication materials.
• Conduct market research and competitor analysis to identify audience preferences, industry trends and marketing opportunities.
• Support digital marketing campaigns, product announcements, launches and promotional activities.
• Assist in developing brand messaging, storytelling and positioning across digital platforms.
• Research potential influencers, content creators, communities and organisations for marketing collaborations.
• Support community-building initiatives, promotional partnerships and audience outreach campaigns.
• Monitor social media performance, engagement metrics, campaign reach and other relevant marketing KPIs.
• Prepare reports and analyse campaign results to identify opportunities for improvement.
• Collaborate with the growth, business development, operations and design teams to execute integrated marketing initiatives.
• Assist in planning promotional events, brand activations and other marketing activities.
• Stay updated on emerging marketing trends, digital platforms, consumer behaviour and creative campaign strategies.

Required Skills & Competencies

• Strong written and verbal communication skills.
• Creativity, storytelling ability and an understanding of brand communication.
• Basic understanding of digital marketing and social media platforms.
• Good research, analytical and organisational skills.
• Ability to develop engaging marketing ideas and promotional concepts.
• Familiarity with content planning, campaign execution and audience engagement.
• Proficiency in Google Workspace or Microsoft Office.
• Ability to work collaboratively with creative and cross-functional teams.
• Attention to detail and the ability to manage multiple tasks and deadlines.
• Proactive attitude, willingness to learn and a strong interest in marketing.

Preferred Qualifications

• Students or recent graduates pursuing Marketing, Business Administration, Mass Communication, Media Studies, Advertising or related disciplines.
• Interest in digital marketing, brand management, consumer behaviour and marketing strategy.
• Familiarity with platforms such as Instagram, LinkedIn, Meta Business Suite and Canva will be an advantage.
• Basic knowledge of SEO, email marketing, influencer marketing or paid advertising is beneficial.
• Experience managing social media pages, college campaigns, creative projects or marketing initiatives is welcome.

What You Will Gain

• Hands-on experience in marketing strategy and campaign execution.
• Exposure to brand positioning, product marketing and digital communications.
• Opportunities to work on real-world promotional campaigns and product launches.
• Practical learning in social media management, audience engagement and content planning.
• Experience collaborating with design, growth, business development and product teams.
• Opportunities to develop creative thinking, analytical abilities and professional communication.
• Mentorship and exposure to marketing workflows in a growing technology company.
• The opportunity to contribute to building and strengthening emerging brands.

Internship Details

Work Mode

Hybrid (Work From Home + Work From Office)

PopPop Labs offers a flexible hybrid working arrangement. Interns can choose to work from home or from the office, with both options available. This flexibility allows interns to work in the environment that best suits their productivity and convenience while maintaining effective communication and collaboration with the team.

Work Location

Office / Remote — candidate's choice.

Working Arrangement

Flexible, subject to project requirements, team coordination and assigned responsibilities.

Selection Process

• Application and CV screening.
• Interview to assess communication, creativity and marketing aptitude.
• Evaluation of relevant projects, skills or previous experience.
• Final selection and onboarding.

How to Apply

Interested candidates can share their updated CV and details of relevant marketing projects, campaigns, social media work or other creative initiatives with the PopPop Labs recruitment team.

Join PopPop Labs!

Bring ideas to life, build meaningful brand connections, create engaging campaigns and help innovative products reach the audiences they deserve.

Create. Communicate. Connect. Grow.

PopPop Labs Pvt. Ltd.

Pay

₹5,000.00 - ₹8,000.00 per month

Work Location

Hybrid remote in Pune, Maharashtra