Digital Marketing & Strategist

Job Description

Digital Marketing & Strategist

Experience

4+ Years

Role Overview

We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.

Job Objectives

Build a strong online presence for the company.

Increase brand awareness across digital platforms.

Generate quality leads through digital marketing campaigns.

Improve website traffic and audience engagement.

Track marketing performance and achieve business goals.

Key Responsibilities

Plan and execute digital marketing strategies.

Manage social media platforms and create engaging content.

Plan and publish content for social media, websites, blogs, and other digital platforms.

Support brand building through creative campaigns and marketing activities.

Work with the sales and creative teams on presentations, case studies and other marketing materials.

Monitor campaign performance and improve results based on data.

Track website traffic, leads, and social media engagement.

Research competitors, market trends, and new marketing opportunities.

Coordinate with internal teams to complete marketing projects on time.

Required Skills

4+ years of experience in digital marketing and strategy.

Good knowledge of digital marketing channels and brand building.

Strong content writing, communication, and creative skills.

Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity

Excellent analytic skills marketing campaigns and drive result and improvise the performance.

Good project management and team coordination skills.

Tools Knowledge

Google Analytics 4 (GA4): To track website traffic and user behaviour.

Google Search Console

To monitor website search performance.

Google Ads

To run paid advertising campaigns.

Meta Ads Manager

To manage Facebook and Instagram ads.

Other Advertising Platforms

Good knowledge of YouTube Ads and other relevant platforms based on business needs.

SEO Tools

SEMrush, Ahrefs, or similar tools.

Content & Design Tools

Canva, Adobe Express, or similar tools.

Reporting Tools

Google Sheets, Excel, and Looker Studio.

AI Tools

ChatGPT or similar tools for content ideas, research, and marketing support.

Preferred Qualities

Creative and willing to learn new marketing trends.

Able to manage multiple tasks and meet deadlines.

Comfortable working with different teams.

Focused on results, business growth, and continuous improvement.