Social Media Content Planner

About the Role

We are looking for a creative, organised, and research-oriented Social Media Content Planner to join our digital marketing team.

The candidate will be responsible for researching content topics, developing social media strategies, preparing content calendars, writing captions, planning Reels and carousel posts, and coordinating with video editors and graphic designers to execute content plans.

The ideal candidate should have a good understanding of social media platforms, content trends, audience behaviour, and digital marketing fundamentals.

Freshers with strong writing skills, creativity, and a practical understanding of social media are welcome to apply.

Key Responsibilities

Research industry topics, competitors, audience interests, and relevant social media trends.

Develop weekly and monthly content calendars for clients across different industries.

Generate content ideas aligned with client objectives, target audiences, and brand positioning.

Plan content for Instagram, Facebook, LinkedIn, and YouTube.

Develop concepts for Reels, YouTube Shorts, carousel posts, static posts, and stories.

Write engaging captions, headlines, hooks, calls to action, and short-form video scripts.

Prepare detailed content briefs for video editors and graphic designers.

Ensure consistency in brand messaging, tone of voice, and visual direction.

Repurpose core content ideas for different social media platforms.

Coordinate with the creative team to ensure timely execution of planned content.

Schedule content using suitable social media management tools, where required.

Track content performance, including reach, engagement, saves, shares, and clicks.

Prepare basic performance reports and suggest improvements to future content.

Use AI-powered tools to support research, brainstorming, and content development while checking accuracy and originality.

Maintain organised records of content plans, publication schedules, and client feedback.

Required Skills

Good written communication and content research skills.

Ability to develop creative and relevant social media content ideas.

Basic understanding of Instagram, Facebook, LinkedIn, and YouTube.

Ability to prepare structured content calendars.

Understanding of Reels, carousel posts, captions, hooks, and calls to action.

Good organisational skills and attention to detail.

Ability to manage multiple assignments and meet deadlines.

Willingness to learn, accept feedback, and improve content quality.

Preferred Skills

Familiarity with ChatGPT or other AI-powered content tools.

Basic knowledge of Canva and creative briefing.

Experience with Meta Business Suite or social media scheduling tools.

Understanding of social media analytics and content performance.

Basic knowledge of SEO, digital marketing, and audience targeting.

Experience working with video editors, graphic designers, or digital marketing teams.

Eligibility Criteria

Freshers and candidates with up to 2 years of relevant experience may apply.

Graduates or candidates with training in digital marketing, mass communication, journalism, English, advertising, or related fields are preferred.

Strong writing, research, and practical content planning skills are essential.

Candidates should submit relevant writing samples, content calendars, social media projects, or other portfolio work, where available.

Relevant qualifications are preferred, but candidates with strong practical skills and demonstrable creativity will also be considered.

What We Offer

Exposure to multiple industries and digital marketing projects.

Opportunities to develop content strategy and digital marketing skills.

Hands-on experience with social media content planning and execution.

Opportunities to learn AI-assisted content development and analytics.

Scope for professional growth within the agency.

How to Apply

Interested candidates should share their updated resume and, where available, samples of their social media work.

Candidates may submit examples of content calendars, Reel concepts, carousel outlines, captions, content strategies, or social media campaigns they have planned or executed.

Application subject

Application for Social Media Content Planner – [Candidate Name]

Pay

₹15,000.00 - ₹40,000.00 per month

Benefits

Health insurance

Leave encashment

Work from home

Work Location

In person