Social Media Content Creator

Job Description: Content Creator

Company

Labonya Retreat

Department

Marketing \& Digital Media

Job Location

Bhubaneswar, Odisha

Employment Type

Full-Time

Experience

1–3 Years (Freshers with strong creative skills may also apply)

Salary

As per industry standards and candidate's skills

About Labonya Retreat

Labonya Retreat is a hospitality and lifestyle destination offering premium accommodation, café experiences, swimming pool facilities, banquet spaces, catering services and event venues. We are looking for a creative, enthusiastic, and result-oriented Content Creator who can develop engaging digital content, capture the essence of Labonya Retreat, and strengthen our online presence across social media platforms.

Key Roles \& Responsibilities

• Create engaging content for Instagram, Facebook, YouTube, and other digital platforms.
• Shoot and edit high-quality reels, short-form videos, photographs, and promotional content.
• Develop creative concepts, scripts, captions, and content ideas for marketing campaigns.
• Capture content related to the café, food and beverages, rooms, swimming pool, events, guest experiences, and resort activities.
• Cover in-house events, celebrations, promotional activities, and special occasions.
• Stay updated with social media trends, viral content formats, and audience engagement strategies.
• Coordinate with the marketing team to plan and execute monthly content calendars.
• Ensure consistent brand identity, visual quality, and storytelling across all platforms.
• Collaborate with the operations team to capture day-to-day activities and hospitality experiences.
• Monitor content performance and suggest creative improvements to increase reach, engagement, and brand awareness.

Required Skills \& Qualifications

• Bachelor's degree or diploma in Mass Communication, Journalism, Digital Marketing, Media Studies, or a related field (preferred).
• 1–3 years of experience in content creation, social media management, or digital media.
• Good knowledge of video shooting, editing, and photography.
• Proficiency in tools such as Canva, CapCut, Adobe Premiere Pro, VN, or similar editing applications.
• Strong creative thinking, storytelling, and communication skills.
• Understanding of Instagram Reels, YouTube Shorts, and current social media trends.
• Ability to work independently, manage deadlines, and handle multiple content requirements.
• A creative portfolio or links to previously created content will be an added advantage.

Preferred Candidate Profile

• Passionate about hospitality, food, lifestyle, travel, and event-based content.
• Comfortable shooting videos and capturing content on-site at Labonya Retreat.
• Proactive, energetic, and capable of bringing fresh creative ideas.
• Willing to work during special events, weekends, or promotional activities whenever required, as per the work schedule.

Key Performance Indicators (KPIs)

• Consistency and quality of daily/weekly content production.
• Number and quality of reels, videos, photographs, and promotional creatives delivered.
• Social media reach, engagement, views, and audience growth.
• Timely execution of the monthly content calendar.
• Creativity, trend adoption, and contribution to brand visibility.

How to Apply

Interested candidates can share their updated resumes along with their portfolio, Instagram page, or sample video-editing work.

Email

connect@genres.co.in

Contact

9078736139

Pay

₹10,000.00 - ₹15,000.00 per month

Benefits

• Internet reimbursement
• Paid sick time

Work Location

In person