Digital Marketing

The Digital Marketing Executive will be responsible for planning, managing, and implementing the school's digital marketing activities to enhance its online presence, promote school events and achievements, engage with parents and the wider community, and support student admissions and brand visibility.

Key Responsibilities

• Develop and implement digital marketing strategies for the school.
• Manage and maintain the school's social media platforms such as Facebook, Instagram, YouTube, etc.
• Create and publish engaging content related to
• School events and activities
• Student achievements
• Academic programmes
• Co-curricular activities
• Faculty achievements
• Celebrations and special occasions
• Admissions and school announcements
• Plan and maintain a monthly social media/content calendar.
• Capture and coordinate photographs and videos of school events and activities.
• Coordinate with teachers, coordinators, and management to collect relevant content and information.
• Write captions, posts, promotional content, and digital announcements.
• Assist in creating posters, reels, videos, brochures, banners, and other digital promotional materials.
• Manage and update the school's website with current information, news, events, photographs, notices, and achievements.
• Monitor social media engagement, comments, messages, and enquiries appropriate responses.
• Run and monitor digital advertising campaigns for admissions, events, and other school initiatives.
• Track digital marketing performance using relevant analytics and prepare periodic reports.
• Maintain consistency in the school's branding, logo usage, and visual identity.
• Coordinate with external photographers, videographers, designers, printers, and digital marketing agencies when required.
• Research current digital marketing trends and suggest new ideas to improve the school's online visibility.
• Ensure that all content published online is accurate, professional, appropriate for a school environment, and approved by the concerned authority.

Required Skills \& Qualifications

• Bachelor's degree in Digital Marketing, Master Degree in Digital Marketing, Marketing.
• Previous experience in digital marketing, preferably in an educational institution or similar organization for 4-6 Years

Work Location

In person