Store Manager And E-commerce Tech Executive

Job Title Store Manager and E-commerce Tech Executive Experience & Education · Experience: Fresher or Experienced (0 to 5 years). · Education: B.Tech, BE, MCA, or MBA. Job Description Apsara Trends is looking for a versatile and tech-savvy executive to take charge of our physical storefront and our growing digital presence. This hybrid role bridges offline retail, e-commerce management, digital marketing, and basic IT troubleshooting. Whether you are an experienced professional or a motivated fresher with a technical or business degree, you will be the core engine driving our omnichannel sales. Key Responsibilities: Retail & Store Operations · Manage daily walk-in sales and customer relationships for women's ethnic, festive, and party wear at our Patia store. · Handle in-store billing, pricing models, and inventory management using Vyapar software and EAN-13 barcode systems. · Execute visual merchandising for attractive store layouts and manage local customer loyalty programs (CRM). · Ensure exact omnichannel inventory syncing between physical stock counts and online availability. E-commerce & Technical Operations · Take complete ownership of apsaratrends.com, executing daily product catalog uploads and syncing stock. · Write and update SEO-optimized product descriptions to maximize search engine traffic. · Perform basic web troubleshooting (HTML, CSS) and coordinate with backend developers (React/Node.js/Laravel) on REST API and PostgreSQL database integrations. · Configure and troubleshoot in-store hardware, including POS systems, barcode scanners, and thermal printers. · Use web analytics (Google Analytics) to track online visitor behaviour and conversion rates. Social Media & Digital Marketing · Manage Apsara Trends' social media pages (Instagram, Facebook) to build brand visibility. · Create and schedule promotional content, leveraging our established virtual model personas (Aanya and Tara) for brand consistency. · Set up and manage performance marketing campaigns (Meta Ads, Google Ads) to drive targeted local and online traffic. · Manage WhatsApp Business automation, broadcast lists, and catalog integrations for customer retention and local outreach. Essential Skills · E-commerce Management & SEO · Retail Sales & Billing (Vyapar/POS) · Social Media & Performance Marketing · Basic Web/IT Troubleshooting · Inventory & Catalog Management