Digital Marketing Manager

Digital Marketing Manager (B2B Growth) – Remote

Demand Generation | Performance Marketing | Growth Strategy | B2B Marketing

Position Type

Full-Time, Remote

Working Hours

U.S. Business Hours (EST)

Preferred Locations

Pakistan, LATAM, or Eastern Europe

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.

This is not a coordinator role.

You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.

You’ll work across

Demand generation

Paid advertising

SEO

Social media

Email marketing

Outbound campaigns

Partnerships

Marketing analytics

This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.

If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.

What You’ll Own

Marketing Strategy & Leadership

Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.

Own the full marketing funnel, from awareness through customer acquisition and retention.

Partner closely with leadership and sales to drive pipeline and revenue growth.

Build, mentor, and manage internal marketing resources and external contractors.

Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.

Multi-Channel Campaign Management

Lead and optimize campaigns across

Google Ads

LinkedIn Ads

Meta Ads

SEO

Email Marketing

Outbound Campaigns

Partnerships & Collaborations

You will

Manage campaign budgets to maximize ROI.

Oversee messaging, positioning, and creative direction.

Ensure consistent branding across every customer touchpoint.

Continuously optimize campaign performance.

Demand Generation & Growth

Launch campaigns that generate qualified leads and pipeline.

Build scalable lead-generation systems.

Improve landing pages and conversion funnels.

Execute A/B testing across ads, emails, landing pages, and messaging.

Collaborate with content, design, sales, and technical teams to execute growth initiatives.

Continuously test new acquisition channels and marketing strategies.

Analytics & Performance Reporting

Track and optimize key marketing metrics, including

Marketing Qualified Leads (MQLs)

Sales Qualified Leads (SQLs)

Customer Acquisition Cost (CAC)

Marketing ROI

Website Traffic

Conversion Rates

Lead-to-Opportunity Conversion

You will

Build dashboards and executive reports.

Present actionable insights and recommendations to leadership.

Make data-driven decisions that improve marketing performance.

Requirements

Must-Have Qualifications

Experience

5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.

Experience leading marketing initiatives in roles such as

Digital Marketing Manager

Senior Marketing Manager

Growth Marketing Manager

Growth Lead

Head of Marketing

Technical Skills

Proven experience managing

Google Ads

LinkedIn Ads

Meta Ads

SEO

Email Marketing

Demand Generation

Outbound Marketing

Strong experience with

HubSpot

Marketing automation platforms

CRM systems

Marketing analytics and reporting tools

Strong understanding of

B2B marketing funnels

Lead generation

Performance marketing

Conversion optimization

Marketing attribution

Nice to Have

Experience with Account-Based Marketing (ABM).

Experience marketing B2B services or professional services.

Familiarity with

Salesforce

Marketo

Outreach

Experience managing agencies, freelancers, or cross-functional marketing teams.

Strong brand positioning and storytelling experience.

Tools & Platforms

Google Ads

LinkedIn Ads

Meta Ads

HubSpot

Google Analytics 4

CRM & Marketing Automation Platforms

SEO Tools

Reporting & Analytics Platforms

What Makes You a Strong Fit

Strategic thinker who enjoys executing campaigns.

Strong analytical mindset with a focus on measurable business outcomes.

Comfortable owning the entire marketing function.

Highly organized and capable of managing multiple priorities.

Excellent communicator and cross-functional collaborator.

Curious, data-driven, and committed to continuous optimization.

Thrives in fast-paced, entrepreneurial environments.

What a Typical Day Looks Like

Review campaign dashboards and marketing KPIs.

Optimize paid campaigns and lead-generation funnels.

Collaborate with sales and leadership on growth priorities.

Launch and monitor campaigns across paid and organic channels.

Analyze conversion rates, CAC, and pipeline performance.

Test new messaging, audiences, and acquisition channels.

Present performance insights and strategic recommendations.

In short: You own the company’s growth engine—building marketing systems that generate pipeline, strengthen the brand, and drive measurable revenue growth.

Key Metrics for Success (KPIs)

Growth in Marketing Qualified Leads (MQLs)

Growth in Sales Qualified Leads (SQLs)

Reduced Customer Acquisition Cost (CAC)

Improved Marketing ROI

Increased website traffic and conversion rates

Strong lead-to-opportunity conversion

Marketing contribution to pipeline and revenue

Increased brand visibility and engagement

Why This Role Stands Out

Own the complete B2B marketing function.

Direct collaboration with leadership on growth strategy.

End-to-end ownership of demand generation and pipeline growth.

Blend strategic leadership with hands-on execution.

Fully remote environment with significant autonomy.

Clear career progression into

Head of Marketing

Director of Marketing

VP of Marketing

Chief Marketing Officer (CMO)

Interview Process

Application Review

Spark Hire Intro Video (3–5 minutes)

Initial Interview

Technical & Strategic Marketing Interview

Final Interview with Lea