Area Sales Officer

Job Description

Position-Modern Trade/HORECA Sales Executive

Department-Sales

H.Q-Bhubaneswar

Area of Operation-Cuttack, Bhubaneswar \& Puri

Experience- Minimum 1 year in Modern Trade

Job Type-Full-time

Salary-18000-22000 + TA/DA

Job Responsibilities

We are looking for an energetic and result-oriented Modern Trade/HORECA Sales professional to manage and grow business across modern retail channels/HORECA channels. The candidate will be responsible for driving sales, managing key retail accounts, ensuring product availability and visibility, and developing strong relationships with modern trade partners/HORECA partners.

• Manage and develop relationships with modern trade accounts and retail chains.

• Achieve monthly, quarterly, and annual sales and distribution targets.

• Plan and execute promotions, schemes, and in-store activities to drive sales.

• Identify and acquire new HORECA accounts and increase sales from existing customers.

• Ensure optimum product availability, visibility, and shelf presence across designated chains.

• Coordinate with distributors, retailers, and internal teams for smooth order processing and execution.

• Monitor sales performance, stock levels, secondary sales, and inventory at store/account level.

• Conduct regular market visit and identify potential customer.

• Negotiate and implement trade schemes, promotions, displays, and commercial agreements.

• Identify opportunities for new product launches, distribution expansion, and revenue growth.

• Prepare regular sales reports, forecasts, and business reviews for management.

• Report market issues, customer complaints and stock requirements to the Sales Manager.

• Work closely with Supply Chain, Marketing, Finance, and Customer Service teams to resolve operational issues.

• Conduct regular market and store visits to ensure execution standards are maintained.

• Coordinate product sampling, demonstrations and product trials where required.

Candidate Profile

Graduate/MBA in Sales, Marketing, or a related field preferred.

1-2 years of relevant experience in Modern Trade Sales, preferably in FMCG, consumer goods, retail, or related industries.

Strong understanding of modern retail channels and key account management.

Attitude for innovation and align with new HORECA chain.

Good negotiation, communication, presentation, and relationship-management skills.

Target-oriented with a strong focus on business growth and execution.

Willingness to travel within the assigned territory.

Pay

₹18,000.00 - ₹22,000.00 per month

Benefits

• Cell phone reimbursement
• Food provided
• Internet reimbursement

Work Location

In person