Store Manager

We are looking for a dynamic and customer-centric Store Manager to lead the Suta retail experience at the store level. This role goes beyond operations and sales management and includes ownership of store business performance, local brand awareness, community engagement, and styling-led customer experience delivery. The Store Manager will be responsible for driving sales productivity, conversion, customer relationships, local collaborations, and team capability building, while ensuring strong alignment with Suta's brand ethos and visual storytelling standards.

Key ResponsibilitiesBusiness & Sales Ownership

Own complete store business performance through

Achievement of monthly and annual revenue targets

Driving conversion %, ATV (Average Transaction Value), ABS (Average Bill Size), and conversion

Improving per square foot productivity

Increasing repeat customer contribution

Ensuring strong sell-through across key categories

Supporting effective assortment movement through styling-led selling

Drive structured daily tracking of

Footfall vs conversion

Billing trends

Category performance

Store productivity metrics

Customer Experience & Styling-led Selling

Deliver a distinctive Suta in-store experience through

Brand and collection / fabric storytelling

Personalised styling experience and occasion-based styling conversations

Wardrobe-building recommendations

Handling escalations with empathy and ownership

Ensure every customer interaction reflects Suta's warmth, authenticity, and aesthetic sensibility.

Hyperlocal Marketing & Community Engagement

Drive local awareness and footfall generation through

Building partnerships with nearby complementary relatable outlets

Creating collaborations with stylists, artists, creators, and resident communities

Hosting in-store styling sessions, drape workshops, and customer engagement events

Planning festival-based store activations

Driving society-level outreach and community previews

Supporting local influencer engagement in coordination with marketing teams

Owning execution of a monthly store-level awareness calendar

Team Leadership & Capability Building

Lead and inspire the store team to deliver strong performance and experience excellence through

Daily sales alignment and motivation

Structured training on styling and assisted selling

Coaching on conversion improvement

Building ownership of category selling

Creating accountability around store KPIs

Maintaining high engagement and retention within the team

Visual Merchandising & Brand Experience

Ensure strong brand storytelling through

Maintaining VM standards as per brand guidelines

Executing seasonal VM refreshes

Supporting new collection launches

Ensuring window storytelling consistency

Driving store readiness during campaigns and launches

Ensure the store reflects Suta's warmth, craft sensibility, and premium positioning at all times.

Inventory & Store Operations Management

Ensure operational excellence across

Inventory accuracy

Stock replenishment planning

Size availability management

Shrinkage control

Billing accuracy

Cash handling discipline

Daily reporting hygiene

Maintain strong coordination with central teams on stock movement and requirements.

Store Environment & Compliance

Ensure the store consistently maintains

Cleanliness and hygiene standards

Trial room readiness

Customer comfort environment

Safety compliance

Asset upkeep

Required Skills

Strong ownership mindset toward store business performance

Styling-led assisted selling capability with strong customer relationship capability

Acumen for business development

Team coaching ability, with solution orientation

Visual merchandising sensibility

Strong execution discipline

Data-driven decision-making approach

Requirements

Graduate (Retail / Fashion preferred)

4–6 years of experience in fashion/apparel retail

Minimum 2 years in Store Manager / ASM role preferred

Experience in premium retail/apparel environments is an advantage

Pay

₹40,000.00 - ₹45,000.00 per month

Benefits

Health insurance

Leave encashment

Paid sick time

Paid time off

Provident Fund

Work Location

In person