Senior Manager – Performance & Growth Marketing

Key Responsibilities: 1. Performance & Growth Marketing  Plan, execute, and optimise paid marketing campaigns across Google, Meta, YouTube, appinstall channels, and other relevant digital platforms.  Own key performance metrics, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV), conversions, and revenue.  Manage media budgets, allocation, and pacing to maximise ROI and improve campaign efficiency.  Develop and execute customer acquisition, r…