Business Analyst

Key Responsibilities

Marketing Campaign Strategy & Audience Development

• Design data-driven marketing strategies for banking products based on historical campaign performance.

• Develop AI/ML models to optimize campaign ROI and customer targeting.

• Build and validate campaign audiences aligned with approved strategies.

📊 Campaign Performance Analysis & Reporting

• Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.

• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.

• Perform segmentation using decision trees and clustering techniques.

• Execute statistical A/B testing to evaluate campaign effectiveness.

• Translate client requirements into technical specifications and deliver data-backed solutions.

• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Key Responsibilities

Marketing Campaign Strategy & Audience Development

• Design data-driven marketing strategies for banking products based on historical campaign performance.

• Develop AI/ML models to optimize campaign ROI and customer targeting.

• Build and validate campaign audiences aligned with approved strategies.

📊 Campaign Performance Analysis & Reporting

• Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.

• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.

• Perform segmentation using decision trees and clustering techniques.

• Execute statistical A/B testing to evaluate campaign effectiveness.

• Translate client requirements into technical specifications and deliver data-backed solutions.

• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.

• Minimum 3 years of experience in analytics, preferably in marketing or BFSI.

• Proficient in SAS , SQL , and/or Python for data manipulation and analysis.

• At least 1 year of experience in building dashboards using Tableau or Power BI .

• Strong analytical thinking, problem-solving, and data storytelling skills.

• Excellent communication and interpersonal abilities.

• Ability to work independently and collaboratively in a fast-paced environment.

• Experience in the banking or financial services sector is a strong plus.

Certifications in SAS or Tableau are advantageous.