Product Marketing Manager

As our Product Marketing Manager, you'll be the bridge between product, sales and the market. You'll shape how we position the software, plan and run its launch, and build the social media presence that drives awareness, sign-ups and adoption. This is a hands-on role for someone who has launched a software product before and knows how to turn features into a story people care about.

What you'll do

• Own the product launch: Plan and run the end-to-end go-to-market for our software, including launch timelines, messaging, assets, channels and success metrics.
• Lead social media go-to-market: Build and run the launch strategy across LinkedIn, Instagram, X (Twitter), YouTube and other relevant platforms, including content calendars, launch campaigns, teasers, demos and community engagement.
• Positioning and messaging: Define our value proposition, target personas and key messages, and keep them consistent across the website, social, ads and sales material.
• Customer and market insight: Research target customers, competitors and market trends, and feed what you learn back to the product team.
• Content and creative: Brief and create product videos, demos, explainer posts, case studies, landing pages and launch announcements, working with designers and content creators.
• Paid and organic campaigns: Plan and optimise paid social campaigns and organic growth, working with agencies or in-house teams where needed.
• Sales enablement: Create pitch decks, one-pagers, FAQs and battle cards that help the sales team sell effectively.
• Measure and improve: Track reach, engagement, leads, sign-ups, conversion and CAC; report on launch performance and iterate on what works.
• Cross-functional collaboration: Work closely with product, design, sales and customer success so that every launch is coordinated and on time.

What we're looking for

• 4–5 years of experience in product marketing, ideally at a software, SaaS or tech company.
• Proven experience launching a software product, with at least one end-to-end launch you can walk us through, including what worked and what didn't.
• Strong hands-on social media marketing experience: launch campaigns, content strategy, community building and paid social on LinkedIn, Instagram, X and YouTube.
• Ability to translate technical features into clear, customer-focused benefits.
• Excellent writing and storytelling skills in English (other regional languages are a plus).
• Comfortable with data: you set KPIs, read analytics and make decisions from the numbers.
• Experience creating sales enablement material and working closely with sales teams.
• Organised and self-driven, able to manage multiple workstreams and deadlines in a fast-moving environment.
• Bachelor's degree in Marketing, Business, Communications or a related field; an MBA is a plus but not required.

Tools you'll likely use

• Social media management
• Analytics: Google Analytics, platform-native insights, and dashboards
• CRM and marketing automation: HubSpot, Zoho, Salesforce or similar
• Design and video: Canva, Figma or basic video editing tools

Pay

From ₹30,000.00 per month

Work Location

In person