Social Media Executive

Job Description: Social Media Executive

Department

Digital Marketing / Client Servicing

Reports to

Account Manager

Location

Mumbai

Experience

1-3 years

Employment type

Full-time

Role overview

We're looking for a Social Media Executive to plan, create, and publish content across our clients' social channels. You'll work closely with the Account Manager, design, and video teams to turn briefs into engaging, on-brand content that drives results.

Key responsibilities

• Plan and maintain monthly content calendars for multiple clients across Instagram, Facebook, LinkedIn, X, and YouTube

• Write captions, hooks, scripts, and copy aligned to each brand's tone of voice

• Brief designers and video editors, and review creatives before delivery

• Schedule and publish posts on time; manage day-to-day community engagement (comments, DMs, replies)

• Coordinate with influencers, creators, and UGC contributors

• Track trends, trending audio, and competitor activity, and suggest timely content ideas

• Monitor performance (reach, engagement, followers, link clicks) and prepare weekly/monthly reports with insights

• Support paid social campaigns with creative inputs and basic performance tracking

• Handle client feedback and revisions within agreed timelines

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field

• 1-3 years of hands-on social media experience, preferably in an agency

• Strong written English; Hindi or other regional languages are a plus

• Working knowledge of Meta Business Suite, Instagram Insights, and scheduling tools (Buffer, Hootsuite, or similar)

• Basic skills in Canva, CapCut, or similar tools

• Good understanding of Reels, short-form video, and platform algorithms

• Ability to manage multiple clients and deadlines at once

Good to have

• Experience with Meta Ads Manager

• Exposure to influencer marketing and UGC campaigns

• Experience across varied industries (retail, logistics, F\&B, training/education)

Key skills

Creative thinking, copywriting, attention to detail, time management, communication, adaptability

What we offer

• Exposure to multiple brands and industries

• Hands-on learning in strategy, content, and client servicing

• Growth path to Senior Social Media Executive / Content Strategist

• \[Salary range / benefits, to be added by HR]

Pay

₹25,000.00 - ₹35,000.00 per month

Benefits

• Paid sick time

Work Location

In person