Sr. Digital Marketing Specialist

We are seeking a highly motivated SEO Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing effective SEO strategies to improve website visibility, increase organic traffic, and enhance overall digital presence. This role requires a strong understanding of search engine algorithms, web analytics, and content optimization techniques to drive measurable results across various digital channels.

Responsibilities

• Conduct comprehensive keyword research to identify target terms and optimize content accordingly.
• Implement on-page SEO strategies, including metadata optimization, HTML tags, and content management system updates (WordPress or similar platforms).
• Develop and execute link-building campaigns to enhance domain authority and search engine rankings.
• Utilize SEO tools such as Google Search Console, SEMrush, Ahrefs, and Moz to monitor performance and identify opportunities for improvement.
• Analyze website traffic and user behavior using Google Analytics, Adobe Analytics, and Google Tag Manager to inform marketing strategies.
• Optimize website conversion rates through A/B testing, landing page improvements, and user experience enhancements.
• Manage social media platforms to support SEO efforts and increase brand engagement.
• Stay current with the latest SEO trends, algorithm updates, and best practices in digital marketing.
• Collaborate with content creators to develop high-quality content that aligns with SEO objectives.
• Support e-commerce initiatives by optimizing product pages and metadata for search engines.

Requirements

• Proven experience in SEO, SEM, web analytics, and digital marketing strategies.
• Strong knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress.
• Familiarity with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, or similar platforms.
• Expertise in conversion optimization techniques and social media management.
• Ability to perform keyword research and implement metadata effectively across multiple platforms.
• Experience working with search engines’ ranking factors and algorithm updates.
• Knowledge of e-commerce platforms is a plus.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong communication skills with the ability to collaborate across teams effectively. This position offers an exciting opportunity for a passionate digital marketing professional eager to make an impact through innovative SEO strategies that drive business growth.

Work Location

In person