CRM Manager- Call Centre

Job Objective

The CRM Manager is a key driver of customer-centric strategies and plays a pivotal role in building and maintaining strong customer relationships. Their ability to leverage data and technology to create personalized experiences and drive business growth is instrumental in the company's success in today's competitive markets.

Activities \& Responsibilities

• CRM Strategy Development: Develop and execute a comprehensive CRM strategy to nurture and retain existing customers while acquiring new ones.
• Customer Segmentation: Segment the customer base to better understand and target specific customer groups with tailored marketing campaigns and communications.
• Data Management: Oversee the collection, storage, and management of customer data to ensure accuracy, security, and compliance with relevant regulations (e.g., GDPR).
• Customer Analytics: Utilize data analytics and reporting tools to gain insights into customer behavior, preferences, and trends. Translate these insights into actionable strategies.
• Campaign Management: Plan, execute, and monitor CRM campaigns, including email marketing, SMS marketing, and personalized offers, to maximize customer engagement and drive conversions.
• Customer Journey Mapping: Create and optimize customer journey maps to enhance the overall customer experience at different touchpoints.
• Marketing Automation: Implement marketing automation tools to streamline communication processes and deliver timely and relevant content to customers.
• Cross-functional Collaboration: Collaborate with marketing, sales, and customer service teams to align CRM strategies with overall business goals.
• Feedback Collection: Develop mechanisms for collecting and analyzing customer feedback and sentiment, ensuring continuous improvement based on customer input.
• Technology Selection: Stay current with CRM software and technology trends and evaluate, select, and implement appropriate CRM software solutions.
• Budget Management: Manage the CRM budget, tracking expenditures and ensuring cost-effective strategies.

Pay

Up to ₹60,000.00 per month

Work Location

In person