Digital Marketing Executive

Job Overview We are seeking an experienced - Digital Marketing Executive with at least 3 years of hands-on experience in digital marketing, preferably in the IT, cybersecurity, or cloud services sector. The ideal candidate will develop and execute digital marketing strategies to increase brand visibility, generate leads, and enhance customer engagement across the Middle East and Africa. Key Responsibilities Develop and execute digital marketing strategies to promote cloud, cybersecurity, and backup solutions. • Manage and optimize SEO/SEM campaigns to improve website ranking and organic traffic. • Plan and execute paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to generate high-quality leads. • Oversee content marketing initiatives, including blog posts, whitepapers, and social media content. • Develop and manage email marketing campaigns for lead nurturing and client engagement. • Analyze digital marketing performance using tools like Google Analytics, SEMrush, and HubSpot, providing insights and recommendations. • Handle social media management, increasing engagement on LinkedIn, Twitter, and other platforms. Coordinate with sales and technical teams to create targeted marketing campaigns. Monitor industry trends and competitors to ensure our strategies remain competitive. Requirements 3+ years of experience in digital marketing, preferably in IT, cybersecurity, or cloud solutions. Strong knowledge of SEO, SEM, PPC, content marketing, and lead generation strategies. Experience with Google Ads, LinkedIn Ads, Facebook Ads, and remarketing campaigns. Hands-on experience with marketing automation tools like HubSpot, Mailchimp, or Zoho Marketing. • Proficiency in Google Analytics, SEMrush, and social media analytics tools. Excellent copywriting and content strategy skills. • Strong understanding of B2B marketing and lead generation tactics. • Experience in website management (WordPress preferred) and landing page optimization. • Ability to work independently and lead marketing initiatives. Willingness to work from our Kochi office. Competitive salary and performance-based incentives, Exposure to international markets (Middle East & Africa).