Performance Marketer

Roles & ResponsibilitiesMeta Ads Management: Plan, launch, manage and optimize Facebook and Instagram advertising campaigns. Google Ads Management: Run Google Search, Display, YouTube and other relevant advertising campaigns. Lead Generation: Generate quality leads for book publishing, writing, podcast and other company services. Campaign Strategy: Develop performance marketing strategies based on business goals, target audiences and budgets. Ad Creatives & Copy: Coordinate with the creative and content teams to develop attractive ad creatives, hooks, headlines and ad copies. Landing Page Optimization: Monitor landing pages, forms, conversion rates and user experience to improve lead conversion. Budget Management: Plan and manage advertising budgets while maintaining cost efficiency. Lead Quality Monitoring: Track lead quality, coordinate with the sales team and improve campaign targeting based on feedback. Analytics & Reporting: Monitor CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates. A/B Testing: Test different audiences, creatives, ad copies, campaigns and landing pages. Retargeting: Create remarketing campaigns to target website visitors, existing leads and potential customers. ROI Optimization: Focus on generating profitable business rather than just increasing clicks, impressions or leads. 3. Required SkillsMeta Ads Manager Google Ads Google Analytics 4 (GA4) Google Tag Manager Pixel & Conversion Tracking Landing Page & Funnel Optimization A/B Testing Excel / Google Sheets Marketing Analytics Copywriting and Creative Strategy 4. Daily ResponsibilitiesCheck all active advertising campaigns. Monitor daily spending and campaign performance. Analyze leads and their quality. Optimize underperforming campaigns. Coordinate with the sales and creative teams. Share daily performance reports with management. Identify new opportunities to improve conversions. 5. Important ExpectationsFocus on business revenue, not just leads and clicks. No unnecessary advertising expenditure. Maintain transparency in campaign reporting. Take responsibility for campaign performance. Identify problems and provide actionable solutions. Ensure proper tracking of every campaign. Key Expectation A Performance Marketer is responsible for the complete marketing equation: Offer → Hook → Creative → Copy → Campaign → Landing Page → Lead Quality → Sales → Revenue → ROI