Performance Marketing Manager

Performance Marketing Manager Company: Abbydraw Designs & Branding Agency Job Type: Full-Time Experience: 2–4 Years Job Description Abbydraw Designs & Branding Agency is looking for a skilled Performance Marketing Manager who can independently plan, execute and optimize digital advertising campaigns to generate quality leads and business results for our clients. Key Responsibilities Plan and manage Meta Ads (Facebook & Instagram). Manage Google Ads campaigns (Search, Display & YouTube). Execute lead generation, engagement and conversion campaigns. Research target audiences and develop advertising strategies. Monitor and optimize campaign performance and budgets. Analyze CPC, CPM, CTR, CPL, CPA and ROAS. Perform A/B testing of ad creatives, audiences and campaigns. Coordinate with designers and content creators for ad creatives. Prepare weekly and monthly campaign performance reports. Manage multiple client accounts and advertising campaigns. Required Skills Hands-on experience with Meta Ads Manager and Google Ads. Strong knowledge of lead generation and performance marketing. Understanding of Google Analytics 4, Meta Pixel and conversion tracking. Excellent analytical and problem-solving skills. Knowledge of campaign budgeting and optimization. Good communication and client-handling skills. Candidate Requirements 2–4 years of relevant experience. Practical experience managing paid advertising campaigns. Ability to handle multiple projects independently. Industry: Advertising & Marketing