Digital Marketing Specialist

We are looking for a digital marketing professional to support our marketing activities across content, campaigns, product launches and events. The role will involve working closely with the sales team, product specialists, clinicians and external agencies to help build brand visibility, generate leads and support business growth in India and international markets. Qualifications • Bachelor’s degree in marketing, Business, Communications, Life Sciences, Biotechnology, Biomedical Engineering, Pharmacy, Healthcare Management or a related discipline. • MBA or postgraduate qualification will be an added advantage. Experience • 2–4 years of experience in digital marketing, content marketing or growth marketing. • Experience in healthcare, medical devices, life sciences or B2B technology will be preferred. Skills Required • Strong written communication and content development skills, with the ability to translate technical and clinical concepts into clear and engaging stories. • Understanding of content marketing, social media and SEO fundamentals. • Familiarity with LinkedIn, Meta and Google Ads. • Working knowledge of tools such as Canva, PowerPoint and AI-based content tools. • Basic understanding of website analytics and marketing metrics. • Good project coordination and stakeholder management skills. • Ability to collaborate effectively with sales, product and clinical teams. Tasks & Activities 1. Digital Campaigns & Lead Generation • Execute digital marketing campaigns across LinkedIn, Meta and other relevant channels. • Support lead generation and lead nurturing initiatives in collaboration with the product and sales team. • Monitor campaign performance and key marketing metrics. 2. Content Generation • Work closely with product specialists, clinicians and the sales team to develop educational content, case studies, videos, customer stories and other marketing assets. • Manage and execute the monthly content calendar. • Create and repurpose content across LinkedIn, website, email and other digital platforms. 3. Product Marketing • Support product launches and marketing initiatives for new products and upgrades. • Coordinate with product specialists and clinicians to develop educational content, case studies, videos and customer stories. • Assist in building thought leadership and clinical education initiatives. 4. Website & Video Marketing • Support website updates, SEO initiatives and digital optimization activities. • Assist in creating and promoting video content, including YouTube and other digital platforms. 5. Sales Enablement • Work with marketing head to develop marketing collateral and sales enablement materials. • Coordinate with the sales team for conferences, workshops, CMEs and other field marketing activities. • Support pre-event promotions and capture content and leads for post-event digital campaigns. • Ensure effective follow-up and digital amplification of key events. 6. Marketing Operations • Maintain marketing databases and digital asset repositories. • Coordinate with internal stakeholders and external agencies to ensure timely execution of marketing initiatives. • Support reporting and tracking of key marketing activities.