Area Sales Manager (ASM)

Sales Target Achievement

Achieve monthly, quarterly, and annual sales targets.

Prepare territory-wise and dealer-wise sales plans.

Monitor daily sales performance against targets.

Identify sales opportunities and develop strategies to increase revenue.

Ensure consistent sales growth across assigned territories.

Dealer & Distributor Management

Appoint new dealers and distributors in potential markets.

Maintain strong relationships with existing dealers and distributors.

Ensure regular order collection and timely product supply.

Monitor dealer-wise sales performance.

Resolve dealer complaints and business-related issues.

Develop inactive dealers and improve their sales contribution.

Sales Team Management

Lead, guide, and motivate Sales Executives and Sales Officers.

Assign monthly sales targets to team members.

Monitor daily field activities and market visits.

Conduct regular sales review meetings.

Provide product knowledge and sales training.

Evaluate individual performance and take corrective action.

Market Development & Expansion

Identify new markets and business opportunities.

Increase dealer network coverage in assigned districts.

Conduct regular market surveys and competitor analysis.

Identify fast-moving and slow-moving products.

Develop strategies to improve brand visibility.

Ensure maximum product availability across retail outlets.

Payment Collection & Outstanding Control

Monitor dealer-wise outstanding payments.

Ensure timely collection according to company credit policies.

Follow up on overdue payments.

Coordinate with the accounts department for payment reconciliation.

Control credit exposure and minimize overdue outstanding amounts.

Avoid unnecessary billing to dealers with overdue balances.

Daily Sales Reporting & Monitoring

Submit daily sales and collection reports.

Monitor sales executive attendance and field activities.

Prepare weekly and monthly sales performance reports.

Track dealer visits, new appointments, and order conversions.

Report competitor activities, pricing, and market feedback.

Maintain accurate sales forecasts.

Product Promotion & Brand Development

Promote company products, including kitchenware, cookware, mixer grinders, fans, and other home appliances.

Ensure proper product display at dealer outlets.

Coordinate promotional activities and dealer schemes.

Educate dealers about new products, features, and benefits.

Support new product launches and marketing campaigns.

Inventory & Stock Management

Monitor stock availability at distributor and dealer levels.

Coordinate with the warehouse and dispatch departments.

Ensure availability of fast-moving products.

Identify slow-moving and non-moving stock.

Recommend stock clearance strategies.

Avoid unnecessary stock accumulation at dealer outlets.

Customer Relationship & Complaint Handling

Maintain professional relationships with dealers and key customers.

Address product-related complaints promptly.

Coordinate warranty and service issues with the service department.

Ensure dealer satisfaction and long-term business relationships.

Collect customer feedback for product improvement.

Territory Planning & Field Visits

Prepare monthly journey plans and daily route plans.

Visit key dealers and distributors regularly.

Conduct joint market visits with sales team members.

Monitor competitor activities within assigned territories.

Ensure proper market coverage and productive field visits.

Location is Ernakulam

Experience in similar industry is mandatory

Pls Call 9809199301

Job Types

Full-time, Permanent

Pay

₹30,000.00 - ₹45,000.00 per month

Benefits

Commuter assistance

Experience

total work

1 year (Preferred)

Work Location

In person