Manager – List Building, Market Research & Lead Generation

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Role: Manager – List Building, Market Research \& Lead Generation

Experience: 6-10 Years

Location

Bangalore

About MarketStar

In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth!

Read on to understand more about this opportunity.

Job title

Mager – List Building, Market Research \& Lead Generation

Function

Revenue Operations / Marketing Operations / Research Operations

Reports to

Senior Manager / Head of Lead Generation or Revenue Operations

Work Model

Work from office

Employment type

Full-time

Role Purpose

Manage day-to-day delivery across List Building, Market Research and Lead Generation activities, ensuring accurate, compliant and commercially useful prospect data is delivered on time. The role converts campaign and go-to-market requirements into clear work plans, coordinates team capacity, monitors quality and productivity, and resolves operational issues.

This is a hands-on people and delivery management role. The successful candidate will combine strong research and data-operations expertise with disciplined execution, team coaching and effective stakeholder communication across assigned clients, campaigns or business units.

What Success Looks Like

• Consistent achievement of agreed service levels, turnaround times, productivity and quality targets.
• Clear daily and weekly work allocation, with risks, dependencies and capacity constraints identified early.
• Accurate, complete, relevant and traceable prospect data with low rework and strong stakeholder acceptance.
• Well-maintained SOPs, quality checks, trackers and reporting for assigned workstreams.
• Practical process improvements and responsible use of automation that increase team efficiency.

Engaged team members with clear goals, regular coaching and growing capability.

• Key Responsibilities

Delivery Planning and Execution

• Manage end-to-end execution of company and contact research, list building, data enrichment, validation, segmentation and lead-generation support.
• Translate ideal customer profiles, buyer personas, territories and campaign briefs into executable work plans and team assignments.
• Track workload, capacity, turnaround times and dependencies across concurrent projects.

Identify delivery risks early, resolve operational bottlenecks and escalate material issues with recommended actions.

• 2. Team and Workforce Management
• Allocate work, set daily and weekly priorities, and balance capacity against delivery commitments.
• Lead Team Leads and individual contributors through clear goals, regular reviews, coaching and timely performance feedback.
• Support hiring, onboarding, training, cross-skilling, engagement and retention activities.

Maintain role clarity, shift coverage, leave plans and business-continuity readiness.

• 3. Data Quality and Research Excellence
• Apply approved research methodologies, source standards, validation rules, acceptance criteria and sampling plans.
• Monitor accuracy, completeness, relevance, uniqueness, freshness, deliverability and source traceability.
• Conduct audits, defect reviews and root-cause analysis; implement corrective and preventive actions.

Ensure outputs align with agreed ideal customer profile, persona, geography and campaign requirements.

• 4. Governance, Privacy and Risk
• Ensure the team uses approved sources, tools and data-handling practices.
• Maintain operational controls for data provenance, access, retention, suppression, deletion, transfer and secure storage.
• Support audit requests, client reviews and due diligence by maintaining complete process and quality evidence.

Escalate suspected privacy, security, contractual or data-quality incidents through defined channels.

• 5. Technology, Automation and Reporting
• Use CRM, enrichment, workflow, quality and reporting tools effectively across assigned workstreams.
• Identify and implement practical automation and AI-assisted research opportunities with appropriate human review.
• Maintain dashboards and reports covering demand, capacity, productivity, quality, backlog and delivery risk.

Partner with Technology, Data and Revenue Operations teams to resolve tool, integration and workflow issues.

• 6. Stakeholder and Commercial Support
• Serve as the primary operational contact for assigned stakeholders; clarify requirements, confirm acceptance criteria and provide delivery updates.
• Lead regular ope