Digital Marketing Lead – Digital Marketing & Graphic Design

Learning Edge India Pvt. Ltd.

Job Description: Digital Marketing Lead – Digital Marketing \& Graphic DesignDepartment: Marketing \& CommunicationsLocation: HSR Layout, BengaluruJob Type: Full-TimeJob Overview We are seeking a results-driven Digital Marketing Lead to lead digital marketing strategy and execution across the company's education-focused business verticals. The role will primarily focus on digital marketing performance, including lead generation, paid campaigns, SEO, social media, website optimization and analytics, while also overseeing the graphic design function. The candidate will manage both the digital marketing team and the graphic design team, ensuring that campaigns and creative assets are aligned with business objectives. Digital marketing expertise must be the candidate's core strength; graphic design knowledge and the ability to guide designers are also essential. This is a leadership role with hands-on contribution where required. The candidate should be able to plan campaigns, review performance, guide creative direction, manage team priorities and ensure timely delivery of measurable results.Key Responsibilities

Digital Marketing Strategy \& Performance

Develop and execute digital marketing strategies to drive brand awareness, qualified leads, enquiries and customer acquisition across business verticals.Plan, manage and optimize paid campaigns across Google Ads, Meta Ads and other relevant platforms, with clear tracking of cost per lead, conversion and ROI.Oversee SEO, SEM, website optimization, landing pages, content marketing and marketing automation activities.Use Google Analytics and campaign dashboards to analyse performance, identify trends and recommend improvements.Manage digital marketing budgets, campaign calendars and channel-wise performance targets.

Social Media \& Content

Oversee social media strategy, content calendars and campaign execution across relevant platforms. Coordinate with content creators, copywriters, video editors and designers to produce engaging posts, videos, blogs, infographics and campaign assets. Ensure consistent brand messaging and monitor engagement, audience growth, online reputation and campaign outcomes.

Graphic Design Function \& Creative Quality

Manage and guide the graphic design team, allocate briefs and priorities, review output and ensure timely delivery of creative assets. Oversee creative development for digital ads, social media, websites, landing pages, presentations, brochures and other marketing collateral. Ensure design work follows brand guidelines and supports campaign objectives, audience needs and conversion goals. Collaborate with the design team on campaign concepts, visual storytelling and creative testing to improve engagement and ad performance. Provide clear feedback, maintain quality standards and coordinate design resources across business verticals.

Team Leadership \& Cross-Functional Collaboration

Lead and manage both the digital marketing team and graphic design team, setting goals, KPIs, workflows and performance expectations. Plan resource allocation, monitor workload and delivery timelines, and support team development through regular reviews and coaching. Work closely with sales, operations and other stakeholders to align marketing campaigns and creative deliverables with business priorities. Maintain accountability for overall team performance while contributing directly to key campaigns or creative reviews when needed. Mandatory Skills \& Requirements Strong hands-on expertise in digital marketing strategy, performance marketing, Google Ads, Meta Ads, SEO/SEM and lead generation. Proficiency in digital analytics and campaign measurement, including Google Analytics, conversion tracking, campaign optimization and ROI reporting. Proven experience managing teams, setting KPIs and leading both digital marketing and graphic design resources. Working knowledge of graphic design principles, creative development and tools such as Adobe Photoshop, Illustrator, InDesign or Canva; ability to brief and review designers is essential. Strong understanding of social media strategy, content planning, landing-page optimization and brand consistency. Excellent communication, analytical, project-management and stakeholder-management skills. Qualifications \& Experience Bachelor’s degree in Marketing, Business or a related field. Minimum 7+ years of experience, primarily in digital marketing, with demonstrable campaign performance and lead-generation results. Experience leading or coordinating a graphic design team is required; the candidate need not be a full-time graphic designer but must be able to guide creative quality and workflow. Experience across multiple brands or business verticals isan advantage. Key Performance Indicators (KPIs) Qualified leads, cost per lead and conversion rates. Paid campaign ROI and achievement of digital marketing targets. Website traffic, landing-page conversion and organic search performance. Social media engagement and campaign effectiveness. Quality, consistency and timely delivery of design assets. Overall productivity and performance of the digital marketing and graphic design teams. Ideal Candidate Profile A digital-marketing-first leader with strong performance marketing and analytics skills who can manage and grow a combined digital marketing and graphic design function. The ideal candidate understands how creative assets support campaign performance, can guide designers effectively, and is accountable for team delivery and measurable business outcomes.

Email

hrsupport@k2learning.in

Ph.no : 9035150140

Pay

₹1,000,000.00 - ₹1,200,000.00 per year

Work Location

In person