Performance Marketing Specialist

Company

Milagro Beauty

Location

Paschim Vihar, New Delhi

Job Type

Full-Time

Work Mode

On-site

Experience

2–4 Years

Salary

₹40,000 and above per month (Negotiable based on experience and expertise)

Milagro Beauty is looking for a results-driven Performance Marketing Executive / Meta Ads Specialist to manage and scale our paid advertising campaigns across digital platforms.

Key Responsibilities

• Plan, execute and optimise paid advertising campaigns on Meta Ads.
• Manage end-to-end Meta Ads campaigns, including campaign setup, audience targeting, budgeting and performance tracking.
• Drive website traffic, conversions, sales and customer acquisition.
• Monitor key performance metrics such as ROAS, CPA, CTR, CPC, CPM and conversion rates.
• Conduct A/B testing of ad creatives, copy, audiences and campaign strategies.
• Develop retargeting, remarketing and lookalike audience campaigns.
• Analyse campaign performance and provide actionable insights to improve ROI.
• Coordinate with the creative and social media teams to develop high-performing ad creatives.
• Manage and optimise advertising budgets to achieve business goals.
• Track campaign performance using Meta Ads Manager, Pixel and other analytics tools.

Requirements

• Minimum 3 years of hands-on experience in Performance Marketing / Meta Ads.
• Strong understanding of Facebook and Instagram advertising.
• Proven experience in managing and scaling paid ad campaigns.
• Good knowledge of ROAS, CAC, CPA, CTR and other performance metrics.
• Experience with Meta Pixel, conversion tracking and retargeting.
• Strong analytical and problem-solving skills.
• Experience in the beauty, skincare, or D2C industry will be an added advantage.

Job Type

Full-time, Permanent

Work Location

Paschim Vihar, New Delhi

Interested candidates can apply with their updated resume and details of the Meta Ads campaigns they have previously managed.

Pay

₹30,000.00 - ₹40,000.00 per month

Work Location

In person