Digital Marketing Executive

Job Summary

We are looking for a proactive and result-oriented Digital Marketing Executive to coordinate with our external digital marketing agency and monitor online and offline lead generation activities. The candidate will be responsible for tracking campaign performance (Meta, Google, and other platforms), ensuring lead quality, and maintaining proper reporting and follow-ups.

Key Responsibilities

• Coordinate with the external digital marketing agency on daily campaign activities.
• Monitor Meta (Facebook \& Instagram) ad campaigns and other digital platforms.
• Track and analyze leads generated from online and offline sources.
• Ensure proper lead allocation and follow-up with the sales team.
• Review campaign performance reports and suggest improvements.
• Maintain daily, weekly, and monthly marketing reports.
• Verify lead quality and provide feedback to the agency for optimization.
• Support offline marketing activities and track their performance.
• Ensure proper branding and campaign execution across all platforms.
• Maintain database of leads and marketing performance metrics.

Required Skills \& Qualifications

• 2–3 years of experience in Digital Marketing
• Hands-on knowledge of SEO, SEM, Google Ads, and social media marketing
• Experience with Google Analytics, Search Console, and marketing tools
• Basic understanding of content marketing and branding
• Strong analytical and communication skills

For Freshers

• Graduate in Marketing, Business, or related field.
• Basic understanding of digital marketing concepts.
• Certification in Digital Marketing (preferred).

Job Types

Full-time, Permanent

Pay

₹15,000.00 - ₹30,000.00 per month

Benefits

• Food provided
• Health insurance
• Provident Fund

Work Location

In person