Adobe Target, A/B Testing, Experience Targeting (XT)

Key Responsibilities Build, configure, and manage Adobe Target activities including A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target. Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting. Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys. Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T). Perform end-to-end QA, troubleshooting, production …