Sales Cordinator

Job Summary

The CRM Executive will serve as the primary point of contact for assigned dealers, ensuring seamless order management from order receipt through dispatch and payment follow-up. The role involves close coordination with the Sales, Dispatch, Production, Accounts, and Logistics teams to provide timely customer service and maintain strong dealer relationships.

Key Responsibilities

Lead Management & Follow-up

• Receive, record, and assign incoming leads to the concerned sales team members.
• Conduct timely follow-ups with prospects to qualify leads and ensure prompt response.
• Track lead progress and ensure all enquiries are attended to within defined timelines.
• Maintain an updated sales pipeline and follow-up tracker in the CRM system.

Sales Coordination

• Coordinate with the sales team on enquiries, quotations, customer requirements, and order status.
• Follow up with sales representatives for lead updates, customer feedback, and closure status.
• Assist the sales team in preparing quotations, sales documents, and customer communications.
• Ensure smooth coordination between Sales, Production, Dispatch, and Accounts for timely execution of customer orders.

Dealer Relationship Management

• Build and maintain strong relationships with assigned dealers and distributors.
• Act as the first point of contact for dealer inquiries, order status, and support.
• Ensure prompt resolution of dealer concerns by coordinating with internal departments.

Order Management

• Receive purchase orders from dealers through calls, emails, WhatsApp.
• Verify order details, pricing, product specifications, and availability before processing.
• Coordinate with the Sales Team regarding order confirmations and any order amendments.

Dispatch Coordination

• Coordinate with the Dispatch teams to ensure timely order execution.
• Monitor dispatch schedules and ensure deliveries are completed as per committed timelines.
• Keep dealers informed about dispatch status, transport details, and expected delivery dates.
• Resolve dispatch-related issues through effective coordination with internal teams.

Payment Follow-up

• Coordinate with the Accounts team regarding outstanding receivables.
• Follow up with dealers for timely payments as per agreed credit terms.
• Maintain records of payment commitments and update the management regularly.
• Support the Sales Team in improving collection efficiency.

Customer Service & Issue Resolution

• Handle dealer complaints related to order processing, dispatch delays, shortages, damages, or documentation.
• Coordinate internally to resolve customer issues within the defined turnaround time.
• Ensure a high level of customer satisfaction through proactive communication.

Documentation & Reporting

• Maintain accurate records of customer interactions, orders, dispatches, and payment follow-ups.
• Prepare daily and weekly reports on order status, dispatch performance, pending orders, and collections.
• Maintain customer databases and ensure information is updated regularly.

Cross-Functional Coordination

• Liaise with Sales, Production, Dispatch, Logistics, and Accounts teams to ensure smooth order execution.
• Escalate critical issues to management for timely resolution.
• Support process improvements to enhance customer experience and operational efficiency.

Required Qualifications

Bachelor's degree in Commerce, Business Administration, or a related field.

2–5 years of experience in CRM, Sales Coordination, Customer Support, or Order Management, preferably in the plywood, laminates, building materials, or manufacturing industry.

Proficiency in Microsoft Excel.

Strong communication, coordination, and follow-up skills.

Ability to manage multiple priorities while maintaining accuracy.

Key Competencies

Customer Relationship Management

Order Processing & Coordination

Dispatch & Logistics Coordination

Payment Follow-up & Collection Support

Communication & Negotiation

Problem Solving

Time Management

Attention to Detail

Team Collaboration

Customer-Centric Approach

Pay

₹30,000.00 - ₹100,000.00 per month

Benefits

Leave encashment

Provident Fund

Work Location

In person