Digital Growth & Platforms Lead

Zycus is looking for a Digital Growth & Platforms Lead to run our digital engine end to end. This role needs a builder’s mindset, not a maintenance job.

Zycus sells AI-powered procurement software to some of the world's largest enterprises. We are moving to Autonomous Procurement, from Intake to Outcomes, and our digital stack is being rebuilt to match.

• Replatform in flight: zycus.com is moving off WordPress to a headless CMS with a modern frontend, across 10 locales

• AI search is already a channel: our share of voice in LLM answers is climbing, and we track it against a fixed prompt set

• Clean slate on the stack: ABM, intent data, attribution and automation are being rethought, not inherited

• Small team, big leverage: our marketing org has been rebuilt around AI. You will get more done with agents and good systems than with headcount

WHAT YOU WILL OWN

Website platform

Own the headless CMS + frontend migration with engineering. Performance, uptime, Core Web Vitals, hosting and vendor SLAs are yours

Search

SEO, AEO, GEO

Win classic search and AI answers. Technical SEO, content architecture, pruning, schema, LLM citation tracking

Organic social

LinkedIn and YouTube as owned channels: executive voice, video, community, distribution

Paid media

LinkedIn, Google and programmatic. Budget, targeting, creative testing, pipeline accountability, not CTR

Marketing technology

ABM and intent platforms (Demandbase, Factors and similar), CRM integration, attribution, automation, data hygiene

HOW YOU WILL LEAD

This is a pod lead role. Each area already has a specialist who does the day-to-day work: website platform, web development, SEO/AEO, social media and performance marketing.

Your job is not to do all of it yourself. It is to make the pod better

• Ask the right questions: spot what is missing, what is assumed, and what does not add up

• Add real value: bring an angle, a method or a fix the specialist had not considered

• Guide and unblock: set direction, make the trade-offs, and clear the path with engineering, vendors and regions

• Connect the dots: make five channels work as one engine, not five separate reports

HOW YOU WILL PLAN

You will have an MBO and KPI targets. They set the direction, not the route. You will build your own plan to get there: what to prioritise, what to test, what to stop, and how to measure it. We expect you to own that plan and change it when the data says so.

WHO WE ARE LOOKING FOR

Let us be clear: we do not expect you to be an expert in all five areas. Nobody is, and we are wary of anyone who claims to be. We are also not looking for a senior executive or a big title. We want a hands-on operator with 5 to 10 years of experience who still enjoys doing the work.

We want someone who is genuinely deep in one or two of these areas , and who can figure out the rest fast . Specifically

• A real spike: you have personally built or fixed something hard in at least one area. You can explain how it works, not just who you hired to do it

• First-principles thinking: you break problems down from what is actually true, not from what the last company did or what the agency deck says

• Proven learnability: you have picked up something unfamiliar and become credible in it within months. You can show us when

• Technical orientation: you are comfortable with APIs, tags, data flows, page rendering, DNS and CDNs. You read documentation and logs. You can hold your own with engineers and call out a vendor who is guessing

• AI-first by default: you already use AI to do real work, not as a talking point. You have automated something that used to need a person.. or use Claude/Gemini/ChatGPT as second nature..

• Experimentation mindset: you form a hypothesis, test it cheaply, measure honestly and kill what does not work

Education and background

• Tier 1 BTech: Computer Science, Computer Engineering, AI or a related field preferred.

• MBA: Preferred, not a must.

• B2B SaaS experience: A definite plus.

• 5-10 years of experience. TL experience is important and not a restriction.

YOU WILL THRIVE IF

• You would rather ship a working thing on Friday than present a roadmap on Monday

• You enjoy being the person who finally finds the root cause

• You take ownership for outcomes, not run tasks and activities

• You want an outsized remit and direct access to the CMO

ITS NOT FOR YOU IF

• Your strength is 'coordinating' with agencies and reporting their numbers

• Most of your achievements are described in impressions, followers or MQL volume

• You need a large team before you can deliver

• You have not personally touched a tool, a dashboard or a line of config in years

• You are mainly looking for a step up in title or seniority

HOW TO APPLY

Along with your CV, send a short note (no more than 200 words) on one digital problem you solved from first principles : what was broken, what you figured out that others missed, and what changed. We read these before we read the CV.