PPC/Growth Executive

Job Summary The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima’s digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment. Key Responsibilities · Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms. · Optimize campaigns to maximize conversions, ROI, and overall performance. · Conduct keyword research, audience segmentation, and targeting strategies. · Monitor daily campaign performance, identify trends, and adjust strategies accordingly. · Run A/B tests on ads, creatives, and landing pages to improve performance. · Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment. · Manage advertising budgets, pacing, and bidding strategies. · Prepare weekly and monthly performance reports with actionable insights. · Explore new growth channels and evaluate opportunities for scaling customer acquisition. · Stay updated on platform algorithms, industry trends, and new advertising tools. Required Skills& Expertise · Strong hands-on expertise in Google Ads and Meta Ads Manager . · Knowledge of programmatic ads and broader paid media strategies. · Proficiency with analytics tools such as GA4 and Google Data Studio. · Experience in conversion tracking setup , including events and pixels. · Familiarity with A/B testing frameworks and experimentation methods. · Strong understanding of remarketing and retargeting campaigns . · Experience with landing page optimization tools . · Ability to conduct detailed keyword planning and research . · Basic proficiency in Excel/Google Sheets for performance analysis. Soft Skills · Strong analytical thinking and a data-driven mindset. · Ability to make informed decisions based on performance metrics. · Effective collaboration and communication skills. · Creativity in conceptualizing ad ideas. · Excellent time management and organization. Preferred / Nice-to-Have Skills · Experience with TikTok Ads or other emerging ad platforms. · Knowledge of affiliate marketing strategies. · Exposure to influencer-led paid promotions . · Use of AI-driven tools for ad optimization and automation. · Familiarity with CRO (Conversion Rate Optimization) tools and frameworks.