Jobs›Crm Manager, Mumbai

CRM Manager- Call Centre

Ryan International School · Mumbai
Senior
Pay₹60,000a month, as listed
WhereMumbaiMaharashtra
TypeFull time
Posted2 Nov7 days ago, via SimplyHired
Kaam checked
No fee, deposit or pay-to-apply signs
Good spoken and written English expected
No vehicle or licence needed
Skills they list48 named
Customer feedback collectionAudience analysisExpense trackingCustomer records maintenanceBudget oversightCustomer communicationData complianceData storageCollaboration with salesCustomer relationship buildingData privacy guidelinesMarketing campaign planningData analysis reportingCustomer needs analysisStakeholder collaborationCoordination with sales teamsEnterprise SoftwareExpense managementCustomer segmentation analysisCustomer feedback analysisData reportingCross-departmental liaisonClient relationship developmentMarket segmentation analysisData quality managementClient feedback collectionMobile marketing campaignsSentiment analyticsTechnology managementLead nurturingData management securityMarketing workflow automationEmail campaign managementCustomer loyaltyClient retention strategyUser journey mappingAudience segmentationMarketing analyticsMultidisciplinary collaborationCRM system proficiencyCollaboration with the marketing departmentMulti-channel digital marketing campaignsBudget trackingVoice of customer researchData-driven decision-makingCustomer acquisitionCross-functional communicationOrganisational budget management
About this job

Job Objective

The CRM Manager is a key driver of customer-centric strategies and plays a pivotal role in building and maintaining strong customer relationships. Their ability to leverage data and technology to create personalized experiences and drive business growth is instrumental in the company's success in today's competitive markets.

Activities & Responsibilities

CRM Strategy Development
Develop and execute a comprehensive CRM strategy to nurture and retain existing customers while acquiring new ones.

Customer Segmentation: Segment the customer base to better understand and target specific customer groups with tailored marketing campaigns and communications.

Data Management: Oversee the collection, storage, and management of customer data to ensure accuracy, security, and compliance with relevant regulations (e.g., GDPR).

Customer Analytics: Utilize data analytics and reporting tools to gain insights into customer behavior, preferences, and trends. Translate these insights into actionable strategies.

Campaign Management: Plan, execute, and monitor CRM campaigns, including email marketing, SMS marketing, and personalized offers, to maximize customer engagement and drive conversions.

Customer Journey Mapping
Create and optimize customer journey maps to enhance the overall customer experience at different touchpoints.

Marketing Automation: Implement marketing automation tools to streamline communication processes and deliver timely and relevant content to customers.

Cross-functional Collaboration: Collaborate with marketing, sales, and customer service teams to align CRM strategies with overall business goals.

Feedback Collection: Develop mechanisms for collecting and analyzing customer feedback and sentiment, ensuring continuous improvement based on customer input.

Technology Selection: Stay current with CRM software and technology trends and evaluate, select, and implement appropriate CRM software solutions.

Budget Management
Manage the CRM budget, tracking expenditures and ensuring cost-effective strategies.
Pay
Up to ₹60,000.00 per month
Work Location
In person

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