Brand Specialist

Role Purpose

The Brand Specialist is a hands-on, design-first individual contributor who brings XED's B2C brand to life across digital and print touchpoints. Working under the guidance of the Head of Marketing, this role focuses on producing high-quality creatives, collateral, emailers, videos, and web assets within established XED and university partner brand guidelines, and on coordinating smoothly with Tech, Sales, and Program teams to deliver them on time. This is an execution role with no direct reportees, well suited to an early-career designer with a keen eye for premium aesthetics and a strong desire to learn.

Detailed Responsibility

Design high-quality marketing creatives for B2C campaigns, including advertising creatives for Facebook, Instagram, and LinkedIn, social media posts, program brochures, and other collateral, in line with XED and university partner brand guidelines

Design and build emailers on mailing platforms (e.g. Mailchimp, Brevo) and execute scheduled sends as briefed by the Marketing team

Produce short videos and simple motion graphics, such as reels, ad videos, and program teasers, using tools like Canva, CapCut, or Adobe Premiere Pro

Create banners and visual assets for the website and campaign landing pages; share design files and specifications with the Tech team and support implementation through to go-live

Design creatives for B2C webinars and program info sessions, including invites, banners, presentation decks, and post-event assets

Write basic copy for creatives, such as headlines, ad copy, social captions, and email subject lines, for review by the Head of Marketing

Coordinate with Tech, Sales, and Program teams to take briefs, manage timelines, incorporate feedback, and deliver revisions promptly

Maintain an organized library of brand assets, templates, and university partner logos to ensure visual consistency across all touchpoints

Educational Qualification

Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, Mass Media, Marketing, or a related field

Expereince

0 to 2 years of experience in graphic design, branding, or digital marketing, including internships. Freshers with a strong design portfolio are welcome to apply. The ideal candidate will have hands-on experience creating social media and ad creatives, collateral, and basic video content, and working comfortably with Canva and Adobe tools. Good written and spoken English is essential. A portfolio of design work is mandatory with the application.

Professional Growth and Career Advancement

This role offers early-career designers the opportunity to work on premium brands alongside leading global universities and to build a strong portfolio in executive education marketing. With structured guidance from the Head of Marketing, high performers may progress to a Senior Brand Specialist role within the Marketing function at XED.