Sr. Content Writer

Title

Sr. Content Writer (4+ Years)

Location

Ahmedabad \| On-Site \| Local Candidates Preferred

Key Responsibilities

• Write clear, engaging, original, and humanized content for websites, blogs, social media, email campaigns, case studies, whitepapers, and other digital assets.
• Write persuasive and engaging social media (SM) copies for corporate events, Public Relations (PR) initiatives, and Guest Posts (GP) to drive brand awareness and company promotion.
• Ensure all content connects authentically with human readers, using AI tools strictly for brainstorming or outlining rather than relying on them to generate entire articles.
• Develop and implement a comprehensive content strategy aligned with business goals and marketing campaigns.
• Manage and update the Content Management System (CMS) for accurate publishing and organization, whenever required.
• Conduct regular content audits to identify gaps, update outdated material, and modify existing content to improve SEO rankings and user engagement.
• Assign tasks to freelancers, ensuring deadlines, originality, and quality standards are consistently met.
• Review and edit team content for grammar, tone, style, SEO, AI-reliance, and overall effectiveness.
• Collaborate with marketing, design, sales and tech. teams to create impactful and cohesive content.
• Monitor and analyze content performance, providing actionable insights for continuous improvement.
• Maintain a consistent and authoritative brand voice across all communication channels.
• Stay updated on industry trends, SEO practices, and content marketing innovations.

Requirements

• Bachelor’s or Master’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
• Minimum 4+ years of experience in content writing and content strategy, specifically within the IT industry.
• Strong commitment to producing original, human-centric content. Must consistently pass AI-detection and plagiarism checks, demonstrating genuine subject matter expertise and creativity.
• Proven track record of successfully managing content calendars and leading content teams.
• Hands-on experience with popular CMS platforms (e.g., WordPress, Drupal, etc.).
• Strong understanding of SEO best practices and the ability to optimize content effectively.
• Excellent writing, editing, and proofreading skills with strict attention to detail.
• Ability to seamlessly manage multiple projects simultaneously and deliver under tight deadlines.
• Strong communication and leadership skills to guide junior writers and coordinate with cross-functional teams.

Required Skills

• Content Writing \& Editing
• Humanized \& Original Content Creation
• Social Media, PR \& Guest Post Copywriting
• Content Strategy \& Planning
• SEO Writing \& Optimization
• Content Audit \& Modification
• Content Management Systems (WordPress/Drupal)
• Team Management \& Task Delegation (When needed)
• Research \& Analytical Thinking
• Proofreading \& Quality Control
• Communication \& Cross-functional Collaboration
• Project \& Time Management

Pay

₹50,000.00 - ₹65,000.00 per month

Benefits

• Flexible schedule

Work Location

In person