Sales & Marketing Executive (FMCG & Beverage industry)

About the Role

We are looking for a Sales & Marketing Executive / Assistant who has 2–3 years of hands-on experience specifically in the alcoholic & beverage industry.

The candidate will support sales, distributor management, market development, brand promotion, retail execution, reporting, and coordination with the sales team.

The ideal candidate should understand the liquor distribution system, retail market, distributors, dealers, sales targets, product movement, and alcohol market dynamics.

Key Responsibilities

Sales & Market Development

Support the execution of sales strategies for the company's alcoholic beverage brands.

Coordinate with distributors, dealers, retailers, and sales representatives.

Follow up on orders, stock availability, product movement, and sales.

Assist in achieving monthly and quarterly sales targets.

Conduct regular market visits to understand market conditions and sales opportunities.

Develop and maintain strong relationships with distributors and retail partners.

Identify new business opportunities and potential markets.

Monitor product availability and visibility across assigned markets.

Support the sales team in increasing distribution and market penetration.

Distributor & Retailer Coordination

Maintain regular communication with distributors and retailers.

Track distributor orders, stock levels, sales, and outstanding requirements.

Coordinate with distributors regarding product availability and market demand.

Monitor market-level activities and provide feedback to management.

Support the sales team in resolving distributor and retailer issues.

Maintain updated records of distributors, retailers, orders, and market activities.

Brand Marketing & Promotions

Assist in executing beverage brand marketing and promotional activities.

Support permitted brand activations, events, tastings, and promotional activities.

Coordinate with promoters, agencies, distributors, and internal teams.

Support product launches and market introduction activities.

Assist in developing brand visibility and awareness within permitted channels.

Monitor competitor brands, pricing, promotions, and market activities.

Market Research & Reporting

Conduct regular market research and competitor analysis.

Track competitor products, pricing, availability, and market presence.

Prepare daily, weekly, and monthly sales reports.

Track sales performance against targets.

Prepare MIS and presentations for management.

Provide management with regular updates on market conditions, distributor performance, and sales opportunities.

Compliance & Coordination

Ensure sales and promotional activities follow applicable liquor laws, licensing requirements, state regulations, company policies, and responsible alcohol marketing guidelines.

Coordinate with internal departments for smooth execution of sales and marketing activities.

Maintain proper documentation and records related to sales and market activities.

Candidate Requirements

2–3 years of experience specifically in the beverage / liquor industry.

Candidates from liquor companies, spirits brands, breweries, wineries, or alcoholic beverage distributors are preferred.

Strong understanding of sales and distribution channels.

Experience working with distributors, dealers, retailers, or sales teams.

Knowledge of the local market and retail structure.

Strong communication, negotiation, and relationship-management skills.

Comfortable with regular market visits and field work.

Good knowledge of MS Excel, reporting, MIS, and basic computer applications.

Target-oriented and commercially focused.

Strong follow-up and coordination skills.

Ability to work independently and as part of a sales team.

Immediate joiners / short notice candidates preferred.

Key Skills

Liquor Sales | Alcoholic Beverage Industry | Distributor Management | Retailer Management | Market Development | Sales Target | Brand Promotion | Market Visits | Competitor Analysis | Sales Reporting | MIS | Negotiation | Relationship Management

Ideal Candidate

The ideal candidate should already understand the beverage business and should not require basic industry training.

We are looking for someone who understands how liquor products move from company → distributor → dealer/retailer → market, can coordinate with distributors and sales teams, regularly visit the market, identify opportunities, support brand activities, and contribute towards increasing sales.

Only candidates with relevant beverage / liquor industry experience will be considered.

Candidate Details

To proceed with your application, kindly share the following details

Name

Job Role Applied For

Sales & Marketing Executive / Assistant

Current Salary (Per Month): ₹

Expected Salary (Per Month): ₹

Notice Period

Immediate / 15 Days / 30 Days / 60 Days / 90 Days

Current Location

Reason for Job Change

Total Years of Experience

Beverages / Liquor Experience

Current / Previous Liquor Company

Market / State Handled

Distributor Management Experience

Availability for Interview

Contact Number

Updated Resume

Please share your latest CV

Job Types

Full-time, Permanent

Work Location

In person

Pay

₹25,000.00 - ₹35,000.00 per month

Work Location

In person