Marketing Manager

Advertising & Marketing Manager – Real Estate (Plotted Developments) Industry: Real Estate Development – Premium Plotted Communities & Residential Projects Location: Bengaluru, Karnataka Employment Type: Full-Time Experience: 5–8 Years Department: Sales & Marketing Reporting To: Director / Management Role Overview We are seeking a highly experienced, creative, and performance-driven Advertising & Marketing Manager with proven expertise in marketing plotted developments, gated communities, and residential real estate projects. The candidate will be responsible for independently planning, executing, managing, and optimizing all advertising and marketing activities, including hands-on digital advertising, traditional media, project branding, and external agency management. This is a hands-on leadership role requiring strong technical knowledge of digital advertising platforms, creative campaign development, marketing budget management, and real estate customer acquisition. The primary objective is to generate high-quality buyer enquiries, increase qualified site visits, improve sales conversions, and establish a strong brand presence for our real estate developments. Key Responsibilities 1. Digital Advertising & Performance Marketing - Independently plan, create, launch, manage, and optimize campaigns on Google Ads, Meta Ads (Facebook and Instagram), and YouTube. - Take direct ownership of campaign performance rather than depending entirely on external agencies. - Develop project-specific advertising strategies for plotted developments, premium villa plots, and gated communities. - Implement Google Search, Display, Performance Max, remarketing, and video advertising campaigns. - Develop audience targeting strategies based on geography, income profiles, buyer intent, and investment preferences. - Manage advertising campaigns on property portals such as 99acres, MagicBricks, and Housing.com. - Conduct A/B testing of advertising creatives, messaging, landing pages, and lead forms. - Monitor and optimize cost per lead, qualified lead generation, and cost per site visit. - Implement retargeting and lead-nurturing campaigns to improve conversion rates. 2. Plotted Development Marketing Expertise - Develop specialized marketing strategies for plotted layouts, gated plotted communities, and premium land developments. - Understand the buying behaviour of end users, investors, NRIs, and customers purchasing plots for future home construction. - Position projects based on location advantages, connectivity, infrastructure development, amenities, legal approvals, and investment potential. - Create campaigns highlighting project master plans, plot sizes, community amenities, landscaping, road infrastructure, and lifestyle benefits. - Develop location-focused marketing campaigns targeting emerging residential corridors around Bengaluru. - Plan campaigns for pre-launches, new inventory releases, festive promotions, and project milestones. - Understand the importance of BDA, BMRDA, DTCP, RERA, and other applicable approvals when communicating project information. - Ensure that all advertising claims relating to approvals, pricing, amenities, development status, and investment potential are accurate and compliant. - Work closely with the sales team to identify customer objections and develop advertising strategies to address them. 3. Traditional Advertising & Project Branding - Plan and execute outdoor advertising campaigns, including hoardings, billboards, directional signage, and project frontage branding. - Identify high-visibility advertising locations near project catchment areas and important residential corridors. - Coordinate newspaper advertisements, brochures, flyers, promotional displays, and other print media. - Oversee project branding, entrance signage, sales office branding, site branding, and promotional installations. - Manage the production of drone videos, project walkthroughs, master plan presentations, promotional films, and other marketing materials. - Develop branding and advertising strategies for new plotted development launches. - Organize property exhibitions, promotional events, customer engagement programmes, and site-visit campaigns. 4. Advertising Agency & Vendor Management - Identify, appoint, and manage digital marketing agencies, creative agencies, media buying agencies, and production vendors. - Prepare campaign briefs, creative requirements, marketing schedules, and performance expectations. - Review and approve advertising creatives, campaign messaging, videos, and marketing materials. - Negotiate advertising rates, agency fees, media placements, and vendor contracts. - Monitor agency deliverables, advertising expenditure, and campaign performance. - Ensure all advertising accounts, campaign data, leads, and marketing assets remain under company ownership and control. - Maintain the ability to independently execute and optimize campaigns when required. 5. Lead Generation & Sales Coordination - Work closely with the sales and presales teams to generate qualified enquiries for plotted development projects. - Monitor the complete customer journey from advertising enquiry to qualified lead, site visit, negotiation, and booking. - Evaluate lead quality based on buyer budget, preferred location, purchase timeline, and buying intent. - Integrate advertising campaigns with CRM systems for accurate lead tracking. - Implement WhatsApp, email, and remarketing campaigns to nurture prospective buyers. - Analyze reasons for lead rejection, unsuccessful site visits, and lost sales opportunities. - Continuously refine targeting strategies to improve the quality of leads and site-visit conversions. 6. Marketing Budget & ROI Management - Prepare and manage monthly, quarterly, and project-specific advertising budgets. - Allocate expenditure across Google, Meta, property portals, outdoor media, print advertising, and other channels. - Track advertising expenditure against qualified leads, sit