Retail Store Manager

RETAIL STORE MANAGER – AIRPORT RETAIL (CIAL)

Company

Bipha Drug Laboratories Pvt. Ltd. – Bipha Ayurveda

Location

Cochin International Airport (CIAL), Kochi, Kerala

Department

Retail Operations

Employment Type

Full-time

Work Mode

On-site

Experience

4–7 Years

Salary

₹20,000–₹30,000 per month (depending on experience)

About Bipha Ayurveda

Established in 1929, Bipha Ayurveda is a heritage Ayurvedic pharmaceutical and wellness company offering a portfolio of Ayurvedic medicines, skincare, personal care, fragrances and wellness products.

We are expanding our premium retail presence and are looking for an experienced Retail Store Manager to lead our airport retail operations at Cochin International Airport.

Job Summary

The Retail Store Manager will be responsible for the overall management and commercial performance of the Bipha Ayurveda airport retail outlets.

The candidate will lead the retail sales team, drive revenue growth, manage inventory, ensure excellent customer service and maintain premium brand presentation.

The ideal candidate must have strong experience in premium retail operations, particularly cosmetics, skincare, perfumes, beauty, lifestyle, gifting or branded retail.

The role requires a hands-on manager who can lead from the front, actively engage with customers, motivate the sales team and consistently achieve sales targets.

Key Responsibilities1. Sales & Revenue Management

Take ownership of monthly and annual store sales targets.

Develop and implement sales strategies to improve store revenue.

Monitor daily sales performance and take corrective action.

Drive customer conversion, average transaction value and units per bill.

Encourage cross-selling, upselling and premium product sales.

Develop strategies to maximise sales from domestic and international travellers.

Monitor product-wise and category-wise sales performance.

Identify opportunities to improve revenue and profitability.

Team Management & Leadership

Supervise, manage and motivate retail store executives.

Prepare duty rosters and manage shift schedules.

Allocate individual sales targets and monitor employee performance.

Conduct daily sales briefings and regular performance reviews.

Train employees in product knowledge, customer engagement and selling techniques.

Ensure discipline, punctuality, grooming and professional conduct.

Identify training requirements and develop team capabilities.

Store Operations Management

Ensure smooth day-to-day functioning of the airport retail outlets.

Monitor opening and closing procedures.

Maintain store cleanliness, organisation and visual merchandising.

Ensure proper product display, pricing and promotional execution.

Supervise POS billing, cash handling and daily sales reconciliation.

Ensure compliance with airport retail operating requirements.

Coordinate with airport authorities and relevant internal departments whenever required.

Inventory & Stock Management

Monitor inventory levels and ensure product availability.

Plan stock replenishment based on sales trends.

Monitor fast-moving and slow-moving products.

Ensure accurate stock records and regular stock verification.

Monitor batch numbers, expiry dates and product rotation.

Minimise stock shortages, damages and inventory discrepancies.

Coordinate with the central warehouse and supply chain team.

Customer Experience & Brand Management

Ensure a premium customer experience for all travellers.

Handle customer complaints and escalations.

Maintain high standards of customer engagement and service.

Ensure the team can confidently explain product ingredients, features and benefits.

Promote Bipha Ayurveda's heritage, product quality and brand positioning.

Develop effective customer engagement and gifting strategies.

Reporting & Business Analysis

Prepare daily, weekly and monthly store performance reports.

Analyse sales against targets and identify performance gaps.

Monitor individual employee productivity.

Track average transaction value, conversion rates and units per bill.

Prepare product-wise sales and inventory reports.

Provide regular business updates to the Retail Operations Manager.

Recommend improvements in store performance and operating efficiency.

Promotions & Business Development

Execute promotional campaigns and product launches.

Improve sales of premium skincare, fragrances, personal care and gifting collections.

Identify opportunities for seasonal and festival-based promotions.

Support customer acquisition and repeat purchase initiatives.

Ensure effective implementation of company marketing campaigns at the store.

Required Qualifications

Graduate in Business Administration, Commerce, Marketing or a related discipline.

MBA in Marketing or Retail Management will be an added advantage.

4–7 years of experience in retail operations, preferably with at least 2 years in a supervisory or managerial role.

Experience in cosmetics, skincare, perfumes, beauty, premium gifting, lifestyle or branded retail preferred.

Experience in airport retail, duty-free retail or shopping mall operations will be a significant advantage.

Good knowledge of POS systems, inventory management and retail reporting.

Proficiency in MS Excel and basic retail business analytics.

Preferred Candidate Profile

Strong sales leadership and team management capabilities.

Commercially driven with a track record of achieving sales targets.

Excellent communication skills in English and Malayalam.

Hindi and other languages will be an added advantage.

Professional grooming and customer-handling skills.

Ability to analyse sales data and take corrective action.

Strong problem-solving and decision-making abilities.

Comfortable managing rotational shifts, weekends and holidays.

Key Performance Indicators (KPIs)

The Retail Store Manager will be evaluated on

Monthly store sales target achievement.

Year-on-year and month-on-month sales growth.

Average transaction value (ATV).

Customer conversion rate.

Units per transaction (UPT).

Individual employee sa