Performance Marketing Executive

JOB DESCRIPTION

Indore \| Work from Office \| Full-time

Experience

2-4 Years

Education

Bachelor’s/Master’s in Marketing, Business, or a related field

About the Role

We are looking for a data-driven and results-oriented Performance Marketing Manager to plan, execute, optimise, and scale digital marketing campaigns across paid channels. The ideal candidate will combine analytical thinking with creative problem-solving to improve lead quality, conversions, return on ad spend, and overall marketing efficiency

Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, and other relevant digital advertising channels.

• Develop performance marketing strategies aligned with business goals, audience segments, and campaign objectives.

• Monitor and optimise CPC, CPM, CTR, CPL/CPA, conversion rate, CAC, and ROAS.

• Manage campaign budgets, pacing, bids, and audience targeting to improve efficiency and scale results.

• Set up and monitor conversion tracking, pixels, events, UTM parameters, and attribution in coordination with relevant teams.

• Analyse campaign data and prepare regular performance reports with actionable insights and recommendations.

• Conduct A/B tests for ad creatives, copy, landing pages, audiences, and campaign structures.

• Collaborate with content, design, sales, and website teams to improve creatives, landing pages, andconversion journeys.

• Identify opportunities to improve lead quality and conversion rates through funnel analysis and experimentation.

• Stay updated on platform changes, digital advertising trends, and new optimisation opportunities.

• Coordinate with external agencies or vendors, where required, and ensure campaigns are delivered on time and within budget.

Required Skills

• Hands-on experience with Google Ads and Meta Ads campaign management.

• Strong understanding of performance metrics, attribution, conversion tracking, and campaign optimisation.

• Proficiency in Google Analytics 4 (GA4\), Google Tag Manager, and reporting tools such as Google Sheets orExcel.

• Ability to analyse data, identify trends, and translate insights into practical actions.

• Experience with A/B testing, audience segmentation, retargeting, and funnel optimisation.

• Understanding of landing page performance, lead generation, and conversion rate optimisation.

• Strong communication, project management, and problem-solving skills.

• Creative thinking and effective collaboration with design and content teams.

Qualifications \& Experience

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.

• 3–6 years of relevant experience in performance marketing or paid digital advertising.

• A track record of managing campaigns against measurable goals is preferred.

• Experience in lead generation, e-commerce, or another performance-driven environment is an advantage.

What Success Looks Like

• Campaigns consistently meet agreed performance targets and budgets.

• Improvement in lead quality, conversion rates, and cost efficiency.

• Clear, timely reporting that supports data-led decisions.

• A culture of testing, learning, and continuous optimisation.

Pay

Up to ₹60,000.00 per month

Benefits

• Flexible schedule

Work Location

In person