Senior Sales Executive

Job Description

Sales Executive – Heavy Equipment Dealership

Department

Sales | Industry: Heavy Construction Equipment / Machinery Dealership

Roles and Responsibilities

• Sales & Business Development: Promote and sell heavy construction equipment, machinery, and related products to achieve assigned sales targets.
• Lead Generation: Identify potential customers through field visits, cold calling, references, online inquiries, contractors, builders, infrastructure companies, and rental businesses.
• Customer Relationship Management: Develop and maintain relationships with existing and prospective customers, including contractors, construction companies, dealers, and equipment rental operators.
• Product Knowledge: Understand equipment specifications, applications, features, pricing, and benefits to recommend suitable machinery based on customer requirements.
• Field Visits & Demonstrations: Conduct regular customer visits, identify business opportunities, arrange equipment demonstrations, and coordinate technical discussions when required.
• Quotation & Negotiation: Coordinate with the back-office team to prepare quotations and proforma invoices (PIs), negotiate commercial terms, and follow up for order confirmation.
• Order Booking & Delivery Coordination: Coordinate with management, accounts, and dispatch teams for order processing, documentation, equipment availability, and timely delivery.
• Payment Follow-up: Follow up with customers for advance payments, outstanding balances, and other payment commitments as per company policy.
• Market & Competitor Analysis: Monitor market demand, competitor pricing, new projects, customer requirements, and industry developments to identify sales opportunities.
• Sales Target Achievement: Achieve monthly and annual sales targets and contribute to dealership growth and profitability.
• Internal Coordination: Coordinate with service, spare parts, finance, and logistics teams to ensure smooth customer support and improve customer satisfaction.

Required Skills

Strong sales, negotiation, and communication skills.

Knowledge of heavy construction equipment or machinery is preferred.

Ability to generate leads and convert inquiries into orders.

Willingness to travel for customer visits and field sales activities.

Good relationship-building and problem-solving skills.

Basic knowledge of MS Excel, CRM systems, quotations, and sales reporting.

Qualifications & Experience

Education

Graduate in any discipline; a technical or business qualification is preferred.

Experience: 5-6 years in sales, preferably in heavy equipment, construction machinery, automobile, industrial equipment, or dealership sales.

Industry Preference: Candidates with experience in equipment such as concrete batching plants, transit mixers, loaders, compressors, cranes, excavators, or other construction machinery will be preferred.

Key Performance Indicators (KPIs)

Monthly sales target achievement.

Number of new customers and qualified leads generated.

Lead-to-order conversion rate.

Customer visits and follow-up effectiveness.

Number and value of orders booked.

Timely payment collection and customer satisfaction.

Pay

₹40,000.00 - ₹60,000.00 per month

Work Location

In person