Paid Ads Analyst (Google & Meta Ads)

Company

Amphin

Location

Kochi, Kerala

Work Mode

On-site / Hybrid

Experience

0–1 Year

Employment Type

Full-time

About Amphin

Amphin is a digital marketing and IT solutions company offering services in digital marketing, social media management, website development, branding, video production, and other creative and technology solutions.

We are looking for a motivated and detail-oriented Paid Ads Analyst to join our team. The ideal candidate should have a basic understanding of Google Ads and Meta Ads, a willingness to learn, and an interest in managing paid advertising campaigns.

Key Responsibilities

Assist in planning, creating, and managing paid advertising campaigns on Google Ads and Meta Ads.

Conduct basic keyword research and audience research for advertising campaigns.

Set up campaigns, ad groups, targeting, budgets, and ad creatives.

Monitor campaign performance, including clicks, impressions, leads, conversions, CPC, CTR, and CPA.

Analyse campaign results and suggest improvements to achieve better performance.

Assist in optimising campaigns based on performance data and client objectives.

Coordinate with the creative and content teams for ad copies, images, and video creatives.

Prepare regular campaign performance reports.

Stay updated with the latest trends and updates in Google and Meta advertising platforms.

Requirements

0–1 year of experience in paid advertising or digital marketing.

Basic knowledge of Google Ads and Meta Ads platforms.

Understanding of campaign objectives, audience targeting, keywords, and advertising budgets.

Basic understanding of CPC, CTR, CPM, CPL, and conversion tracking.

Familiarity with Google Analytics or Meta Ads Manager is an advantage.

Good analytical, communication, and problem-solving skills.

Willingness to learn, experiment, and work with performance data.

Candidates with relevant certifications or practical campaign experience will be preferred.

Preferred Qualifications

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

Google Ads or Meta Blueprint certifications are an added advantage.

Freshers with relevant training or practical knowledge are encouraged to apply.

What We Offer

Opportunity to work on real client advertising campaigns.

Hands-on learning in Google and Meta advertising.

Guidance and opportunities for professional growth.

Collaborative and supportive work environment.

Work Location

In person