Regional Sales Manager

Job Description: Regional Sales Manager – Delhi NCR Company: Black Cobra Laminates Department: Sales Designation: Regional Sales Manager (RSM) Location: Delhi NCR Reporting To: National Sales Head / Senior Sales Management Employment Type: Full-time Job Summary Black Cobra Laminates is looking for a result-oriented and commercially strong Regional Sales Manager to lead sales and business development across Delhi NCR. The role will focus on expanding the distributor and dealer network, driving primary and secondary sales, managing the regional sales team, developing new markets, and achieving assigned business targets. The ideal candidate should have strong experience in channel sales within the laminates, plywood, MDF, decorative surfaces, or allied building materials industry, with the ability to build productive channel partnerships, improve market penetration, and deliver consistent sales growth. Exposure to project sales, architect and interior designer relationships, and product specification mapping will be an added advantage. Key Responsibilities 1. Regional Sales & Business Development ● Develop and execute sales plans to achieve monthly, quarterly, and annual sales targets for Delhi NCR. ● Drive regional revenue growth, market penetration, and business development in existing and untapped markets. ● Identify growth opportunities across cities, territories, customer segments, and product categories. ● Monitor sales performance against targets and implement corrective action plans wherever required. ● Develop business plans for improving market share, product mix, dealer productivity, and overall sales performance. 2. Distributor & Channel Development ● Identify, evaluate, appoint, and develop distributors in existing and potential markets. ● Expand the dealer, retailer, and channel partner network to improve product availability and market reach. ● Strengthen relationships with existing distributors and dealers to improve business volumes, engagement, and repeat sales. ● Identify underpenetrated markets and distribution gaps and prepare action plans for market coverage. ● Monitor distributor performance, stock movement, outstanding payments, and business potential. ● Ensure effective implementation of company pricing, trade schemes, promotional activities, and channel policies. 3. Primary & Secondary Sales Management ● Drive primary sales to distributors and ensure healthy secondary sales from distributors to dealers and end customers. ● Conduct regular market visits with the sales team to assess dealer-level sales, product movement, stock availability, and market demand. ● Track secondary sales trends, active and inactive dealers, competitor activity, and opportunities for business improvement. ● Develop action plans for increasing dealer productivity, improving product visibility, and activating dormant channel partners. ● Ensure appropriate coordination with internal teams for order processing, dispatches, customer service, and resolution of market-related issues. 4. Sales Team Management ● Lead, guide, and monitor the regional sales team to ensure achievement of individual and regional targets. ● Set territory-wise and employee-wise sales objectives, review performance, and drive accountability. ● Conduct regular field visits with team members to assess market coverage, customer engagement, and sales effectiveness. ● Coach team members on distributor management, dealer development, product positioning, negotiation, and sales execution. ● Identify manpower gaps, support recruitment and onboarding, and develop team capability and productivity. ● Monitor field activity, visit productivity, reporting discipline, and implementation of management directives. 5. Market Visits & Customer Relationship Management ● Conduct regular visits to distributors, dealers, retailers, and other key trade partners across Delhi NCR. ● Develop strong relationships with carpenters, contractors, fabricators, and other market influencers to generate demand for the company's products. ● Gather market intelligence on competitor products, pricing, schemes, launches, customer preferences, and changing market trends. ● Resolve channel partner concerns through timely coordination with relevant internal departments. ● Organise dealer meets, product presentations, promotional campaigns, and other market-development activities as required. 6. Sales Reporting, Forecasting & Collections ● Maintain accurate and timely sales reports, market visit reports, sales forecasts, and territory-wise performance updates. ● Monitor target versus achievement, distributor-wise sales, secondary sales, product-wise performance, and dealer activation. ● Track outstanding receivables and ensure timely collections in line with approved credit terms and company policies. ● Review sales data to identify performance gaps, business risks, and opportunities for improvement. ● Provide regular updates to senior management on sales performance, market developments, competitor activity, and planned corrective actions. ● Ensure compliance with the company's sales processes, reporting requirements, and applicable approval procedures. 7. Project Sales & Specification Development — Added Advantage ● Develop relationships with architects, interior designers, builders, contractors, developers, and project consultants. ● Identify upcoming residential, commercial, hospitality, and institutional projects where the company's products may be specified. ● Conduct product presentations and coordinate the sharing of samples, technical information, and product details. ● Track project opportunities from initial enquiry and specification through quotation, negotiation, and order conversion. ● Build a project pipeline and coordinate with channel partners and internal teams to convert opportunities into business. Candidate Profile Essential Requirements ● Graduate in any discipline; an MBA/PGDM in Sales or Marketing will be an advantage. ● Relevant experience