Digital Marketing & Social Media Executive

Digital Marketing & Social Media Executive

Company

Dee Vee Fabrics

Location

Chandni Chowk, Delhi

Job Type

Full-time, Permanent

Starting Salary

₹15,000 per month (depending on experience and skills)

Work Arrangement

Hybrid, with regular on-site work

Experience

1–3 years preferred

About Dee Vee Fabrics

Dee Vee Fabrics is a Delhi-based fabric business specialising in premium, embroidered, designer and fashion fabrics. Based in Chandni Chowk, we serve customers through our physical store and growing online presence.

Website

https://deeveefabrics.com

Instagram

@deeveefabrics_official

We are looking for a creative, proactive and results-oriented Digital Marketing & Social Media Executive to strengthen our digital presence, improve content quality, attract potential customers and help grow our online sales.

This is a hands-on role for someone who enjoys combining creativity with marketing strategy, experimentation and measurable business results.

Key Responsibilities

Social Media Marketing & Content Creation

Plan and execute engaging Instagram reels, posts, stories and campaigns.

Research fashion, fabric and social media trends.

Develop creative reel ideas, hooks, captions and content concepts.

Participate in product shoots and help produce high-quality fabric photography and videos.

Edit short-form videos using tools such as CapCut, Premiere Pro or similar applications.

Maintain a consistent content calendar and brand presentation.

Monitor engagement, audience growth and content performance.

Digital Marketing & Business Growth

Suggest and execute strategies to increase website traffic, qualified enquiries and online orders.

Support Meta Ads campaigns, including audience targeting, creative testing and performance monitoring.

Identify opportunities for influencer collaborations and partnerships with boutiques, designers and fashion creators.

Track marketing performance and recommend improvements based on results.

Assist with promotional campaigns, product launches and seasonal marketing initiatives.

SEO & Ecommerce

Conduct keyword research related to fabrics, fashion and textile products.

Assist with product titles, descriptions, collections and on-page SEO.

Identify improvements to the Shopify website that could increase conversions.

Work with Google Analytics, Search Console and other available reporting tools.

Support optimisation of product listings, collections and website content.

Customer Engagement & Marketing Operations

Monitor Instagram comments and direct messages.

Help manage relevant customer enquiries and leads.

Support outreach and follow-ups with potential business customers.

Maintain organised records of campaigns, content, leads and results.

Share concise weekly reports covering work completed, performance and next steps.

Required Skills

Practical experience in digital marketing or social media marketing.

Strong understanding of Instagram content and short-form video trends.

Basic video editing and creative design skills.

Familiarity with SEO, keyword research and digital marketing fundamentals.

Good written and verbal communication skills in Hindi and English.

Ability to plan tasks independently, meet deadlines and take ownership of work.

Willingness to participate in on-site fabric shoots.

Preferred Skills

Experience working with fashion, textiles, lifestyle or ecommerce businesses.

Hands-on knowledge of Shopify.

Experience with Meta Ads Manager.

Familiarity with Google Analytics 4 and Google Search Console.

Photography, product styling or fashion-content experience.

Understanding of Canva, CapCut, Premiere Pro or other creative tools.

Experience improving leads, website conversions or ecommerce sales.

Who We Are Looking For

We value practical skills, originality, curiosity and initiative over certificates alone.

The ideal candidate should be able to

Take ownership of assigned marketing activities.

Generate fresh ideas without relying entirely on instructions.

Understand the difference between views, engagement, enquiries and actual sales.

Learn new tools and improve continuously.

Work collaboratively while being accountable for individual responsibilities.

What We Offer

Opportunity to work directly on the growth of an established fabric business.

Hands-on exposure to ecommerce, digital marketing and the fashion industry.

Creative freedom to propose and test new ideas.

Direct involvement in website, social media and business growth initiatives.

A collaborative working environment with opportunities to develop practical skills.

Hybrid working arrangement, subject to shooting and business requirements.

How to Apply

Please submit

Your updated CV.

Links to your previous social media, content, marketing or ecommerce work.

A short explanation of one campaign, project or marketing improvement you personally worked on.

Any relevant results you can share, such as engagement growth, website traffic, leads or sales.

Candidates who demonstrate original work, relevant practical skills and a clear understanding of digital marketing will be prioritised.

We look forward to hearing from creative and ambitious marketers who want to make a measurable impact.

Pay

From ₹15,000.00 per month

Benefits

Work from home

Work Location

Hybrid remote in Chandni Chowk, Delhi, Delhi