Business Development Associate

Job Description – BTL Business Development Associate (BDA)

Department

Salon

Company

Urban Company

Role

BTL Business Development Associate

Location

Noida

Function

Business Development / Partner Acquisition

About the Role

We are looking for a proactive and result-oriented BTL Business Development Associate to drive partner acquisition and supply growth for Urban Company's Salon category. The role will primarily focus on offline sourcing, field-level market activation, lead generation, and onboarding of skilled salon professionals onto the Urban Company platform.

Key Responsibilities

Offline Partner Acquisition

Identify and source potential salon professionals through offline channels.

Conduct field visits to salons, beauty academies, training institutes, and other relevant locations.

Generate quality leads and convert them into onboarded partners.

Build a strong pipeline of potential professionals across assigned locations.

Field Sales & Market Activation

Execute BTL activities to increase brand awareness and partner acquisition.

Conduct local market activations, promotional campaigns, and sourcing drives.

Identify new sourcing avenues and untapped markets for partner acquisition.

Build relationships with local salon owners, trainers, and beauty professionals.

Partner Onboarding & Conversion

Explain Urban Company's business model, earning opportunities, and platform benefits to prospective partners.

Drive prospects through registration, documentation, training, and approval stages.

Ensure timely follow-ups and improve lead-to-onboarding conversion.

Target & Performance Management

Achieve weekly and monthly partner acquisition targets.

Track leads generated, leads converted, onboarding numbers, and conversion rates.

Maintain accurate daily activity and performance reports.

Identify bottlenecks in the acquisition funnel and suggest improvements.

Cross-functional Coordination

Coordinate with central operations, training, and city teams to ensure smooth partner onboarding.

Work closely with category teams to address supply gaps and improve partner availability.

Eligibility & Skills

Graduate in any discipline.

0–3 years of experience in field sales, business development, recruitment, or offline sourcing.

Strong communication, negotiation, and interpersonal skills.

Comfortable with extensive field visits and local market engagement.

Target-oriented with a strong execution mindset.

Basic knowledge of MS Excel/Google Sheets.

Experience in beauty, salon, wellness, or service-based industries is an added advantage.

Key Performance Indicators (KPIs)

Number of leads generated.

Number of partners onboarded.

Lead-to-onboarding conversion rate.

Cost per acquisition.

Partner activation and training completion rate.

Achievement of monthly acquisition targets.

Ideal Candidate: Someone who is energetic, comfortable working on the ground, good at building relationships, and passionate about driving business growth through offline partner acquisition.

Pay

₹25,000.00 - ₹30,000.00 per month

Benefits

Provident Fund

Work Location

On the road