Freelance Performance Marketer

Project-Based \| Remote \| Freelance Opportunity

About the Opportunity

We are looking for an experienced and result-oriented Freelance Performance Marketer who can independently manage and execute digital advertising campaigns across Meta Ads and Google Ads.

We are looking for professionals who have hands-on experience in performance marketing, campaign optimization, lead generation, audience targeting, and delivering measurable results for clients.

This is a freelance, project-based opportunity. Work will be assigned based on client requirements and project availability, with payments structured on a project basis.

Key Responsibilities

Meta Ads Management

• Plan, create, manage, and optimize advertising campaigns on Facebook and Instagram.
• Set up and manage Meta Ads campaigns for lead generation, brand awareness, website traffic, engagement, and conversions.
• Identify the right target audience through detailed audience research and segmentation.
• Manage campaign budgets and optimize ad spending to achieve better results.
• Monitor campaign performance and continuously improve results.
• *Analyze key performance metrics such as CPC, CPM, CTR, CPL, CPA, and ROAS.

Google Ads Management

• Set up and manage Google Ads campaigns, including Search, Display, YouTube, and other relevant campaign types.
• Conduct keyword research and implement effective targeting strategies.
• Optimize bidding strategies, ad creatives, keywords, and campaign budgets.
• Manage lead generation and conversion-focused campaigns.
• Track campaign performance and improve overall advertising efficiency.

Performance Analysis \& Reporting

• Track and analyze campaign performance regularly.
• Generate performance reports with key metrics and insights.
• Identify areas for improvement and implement optimization strategies.
• Focus on achieving measurable business outcomes rather than just impressions and reach.
• Provide campaign updates and recommendations to the team.

Required Skills \& Qualifications

• Proven experience in Meta Ads and Google Ads management.
• Strong knowledge of performance marketing strategies.
• Hands-on experience in lead generation and conversion campaigns.
• Ability to manage advertising budgets effectively.
• Good understanding of audience targeting, retargeting, and campaign optimization.
• Knowledge of Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking will be an advantage.
• Ability to analyze data and make performance-driven decisions.
• Must be capable of independently handling client projects and delivering results.

Work \& Payment Structure

• This is a freelance and project-based position, not a full-time or fixed-salary job.
• Projects will be assigned based on client requirements and campaign availability.
• Payment will be provided on a project basis, depending on the scope of work, campaign requirements, and agreed deliverables.
• Project fees and payment terms will be discussed and finalized before starting each project.
• Opportunities for continuous projects will be available based on performance, client requirements, and work quality.

Who Should Apply?

We are particularly interested in freelancers who

• Have practical experience managing real advertising campaigns.
• Can demonstrate previous campaign results or case studies.
• Are confident in handling both Meta Ads and Google Ads.
• Understand how to generate quality leads and conversions.
• Can take ownership of assigned projects and deliver measurable results.

How to Apply

Interested freelancers can share their profile, portfolio, previous campaign results, and details of their experience.

Email

hrd@virtualallies.in

Subject

Application – Freelance Performance Marketer

Pay

₹13,000.00 - ₹60,000.00 per month

Benefits

• Work from home

Work Location

In person