Content Analyst

About the Role: We are looking for a creative and data-driven Content Strategist to lead our brand storytelling across digital platforms. You will be responsible for planning, creating, and managing engaging content around astrology, Vastu, numerology, and spiritual wellness that educates our audience and drives community growth and sales. Key Roles & Responsibilities: Content Planning & Calendar Management: Develop and execute monthly content calendars for Instagram, YouTube, WhatsApp, and our website/app, aligning with key astrological events, festivals, and transits. Scriptwriting & Ideation: Conceptualize and write compelling scripts for short-form videos (Reels/Shorts), podcasts, webinars, and educational YouTube videos featuring our astrologers and experts. Social Media & Community Growth: Monitor trends in the astrology and wellness space to create viral, relatable, and shareable content that boosts organic reach and follower retention. Team Collaboration: Work closely with video editors, graphic designers, astrologers, and the marketing/sales teams to ensure all content is visually appealing, accurate, and on-brand. Performance Tracking: Analyze content performance metrics (reach, engagement, watch time, and conversions) and optimize future content strategies based on insights.