Business Development Manager (BDM)

Conduct regular field visits to colleges, institutions, educational organizations, and other assigned locations. Generate new business opportunities and quality leads through field activities. Achieve daily, weekly, and monthly lead generation and conversion targets. Develop new markets and identify potential areas for business expansion. Maintain consistent productivity and field visit compliance. Follow the assigned daily visit plan and update actual performance against the planned activities. Identify performance gaps and approach the Reporting Manager/TL for support, guidance, and skill development. Maintain strong professional relationships with institutional representatives and business partners. 2. Institutional Tie-ups & Relationship Management Identify and approach Degree Colleges, Engineering Colleges, Universities, Training Institutes, and other educational institutions for business collaboration. Coordinate and work towards MOU tie-ups with institutions . Conduct regular follow-ups with institutional management, placement teams, faculty members, and key decision-makers. Build and maintain long-term relationships with colleges and institutional partners. Identify opportunities for seminars, student engagement programs, help desks, workshops, and promotional activities. Maintain an updated database of institutions contacted, meetings conducted, follow-ups, and outcomes. 3. Lead Generation, Quality & CRM Management Generate quality student/customer leads through field visits, campaigns, events, references, and institutional partnerships. Verify lead quality, data accuracy, contact details, and follow-up status before submission. Ensure all leads are updated accurately and on time in the CRM/internal tracking system. Avoid duplicate, incomplete, incorrect, or invalid lead submissions. Track lead movement from initial enquiry to qualification and conversion. Conduct timely follow-ups with generated leads wherever required. Maintain proper remarks and next-action dates for all assigned leads. 4. Market Development & Competitor Analysis Understand the local market and identify potential business opportunities. Collect market intelligence regarding competitors, promotional activities, student requirements, and market trends. Identify high-potential colleges, locations, and student communities for future campaigns. Share market feedback and competitor updates regularly with the Reporting Manager. Suggest new promotional ideas and field strategies to improve lead generation and brand visibility. Identify new geographical areas for expansion based on business potential. 5. Team Coordination & Development Work closely with the Team Leader, Assistant Manager, Sales/Counselling Team, Marketing Team, and other departments. Attend regular coaching, training, review, and performance-development sessions. Share field experiences, market information, and best practices with team members. With approval from the Team Leader, support or guide new/co-employees regarding field activities and operational processes. Maintain a positive and motivated approach towards individual and team targets. Support team members during major campaigns and events when required. 6. Reporting & Performance Tracking Update all required daily, weekly, and monthly performance reports and trackers accurately. Maintain records of field visits, meetings, leads generated, conversions, institutional contacts, and promotional activities. Submit Plan vs Actual reports within the defined timelines. Provide regular updates to the Team Leader/Reporting Manager regarding field progress. Attend daily and weekly review meetings with complete updates. Escalate operational challenges, institutional concerns, or field-related issues to the Reporting Manager on time. Recommend practical corrective actions wherever improvement is required. 7. Events, Campaigns & Promotional Activities Actively participate in and support physical events, seminars, education fairs, college campaigns, workshops, help desks, and promotional activities . Identify colleges and locations suitable for promotional events. Coordinate with the concerned teams for permissions, venue readiness, branding materials, registrations, and event requirements. Support manpower planning and smooth on-ground execution. Ensure branding and promotional materials are displayed appropriately. Engage with students and institutional representatives professionally during events. Capture leads generated during events accurately. Track event outcomes, lead generation, engagement, and conversions. Submit post-event reports with results, observations, and recommendations. 8. Market Ambassador Development Identify potential Market Ambassadors/Student Ambassadors within colleges and institutions. Build relationships with ambassadors and regularly engage them for promotional support. Guide ambassadors regarding campaigns, events, referrals, and student engagement activities. Track the leads and business generated through Market Ambassadors. Maintain an updated Market Ambassador database and performance tracker. Compliance & Professional Conduct Follow company policies, SOPs, attendance requirements, reporting timelines, and operational guidelines. Maintain professionalism during all field visits, meetings, events, and official communication. Protect confidential company, institutional, employee, and customer information. Ensure accurate reporting of field movements and business activities. Maintain proper discipline and ethical conduct while representing the organization. Ensure all submitted documents, reports, expenses, and lead information are genuine and accurate. 10. Conveyance & Expense Management Maintain accurate records of field travel and conveyance expenses. Submit conveyance claims with valid supporting information/documents as per company policy. Ensure all expenses are genuine, reasonable, and within approved