Digital Marketing Manager

Digital Marketing Manager – Full Service Digital Marketing Agency Company: Kriti Katha Position: Digital Marketing Manager Experience: 3–5 Years Salary: ₹15,000–₹35,000 per month Employment Type: Full-time Work Mode: Work from Office About Kriti KathaKriti Katha is a full-service creative digital marketing agency helping businesses build their online presence, generate leads, increase sales and grow their brands. Our services include: Digital Marketing Strategy Performance Marketing (Meta Ads & Google Ads) Social Media Marketing Search Engine Optimization (SEO) Content Marketing Website Development & Management Graphic Design & Creative Development Video Editing & Video Marketing Brand Development and Digital Campaigns We work with multiple brands across different industries and are looking for an experienced Digital Marketing Manager to oversee marketing strategy, execution, team coordination and performance across client accounts. Job Responsibilities1. Digital Marketing StrategyDevelop and execute digital marketing strategies for multiple client brands. Understand client business objectives, target audiences and marketing requirements. Create monthly and quarterly marketing plans. Identify opportunities to improve brand visibility, leads, conversions and revenue. Plan integrated campaigns across different digital channels. Monitor industry trends, competitors and new marketing opportunities. 2. Performance MarketingPlan, manage and monitor campaigns across Meta Ads and Google Ads. Coordinate campaign objectives, budgets, targeting and creative requirements. Monitor CPC, CPM, CTR, CPL, CPA, ROAS and conversion performance. Analyse campaign results and recommend optimisation strategies. Coordinate with performance marketers to improve campaign outcomes. Ensure tracking, pixels, conversion events and reporting are properly maintained. 3. Social Media MarketingOversee social media strategies for multiple client accounts. Plan monthly content calendars for Instagram, Facebook and LinkedIn. Coordinate posts, reels, stories, carousels and other content formats. Ensure consistent publishing schedules and brand communication. Review content quality and campaign alignment. Monitor engagement, reach, followers and social media performance. 4. SEO & Content MarketingOversee SEO activities, keyword research and content optimisation. Coordinate on-page SEO, technical SEO and off-page SEO activities. Monitor organic traffic, keyword rankings and website performance. Plan blogs, landing page content and other content marketing activities. Use tools such as Google Analytics 4, Google Search Console, SEMrush or Ahrefs. Coordinate with SEO specialists and content writers. 5. Team Management & CoordinationManage and coordinate the digital marketing team. Assign responsibilities and ensure timely execution of tasks. Work closely with graphic designers, video editors, content writers, SEO executives, performance marketers and web developers. Set priorities, deadlines and quality standards. Review deliverables before client submission. Identify workload issues and ensure resources are allocated effectively. Conduct regular team reviews and performance tracking. 6. Client & Account ManagementUnderstand client requirements and translate them into actionable marketing plans. Coordinate with clients regarding campaigns, content, approvals and deliverables. Participate in client meetings and strategy discussions. Provide regular performance updates and marketing reports. Handle client feedback, revisions and escalations professionally. Maintain strong client relationships and ensure client satisfaction. 7. Analytics & ReportingMonitor overall digital marketing performance across client accounts. Prepare weekly and monthly performance reports. Analyse campaign performance, website traffic, leads and conversions. Identify gaps and suggest improvements. Track team productivity, project timelines and delivery performance. Present actionable insights to management and clients. 8. Process & Agency OperationsBuild and maintain standard marketing workflows and SOPs. Ensure all client activities are tracked through project management tools. Maintain content calendars, campaign trackers and reporting dashboards. Ensure deliverables are completed within agreed timelines. Improve internal coordination and operational efficiency. Required Skills & Experience3–5 years of experience in digital marketing. Previous experience working in a digital marketing agency is strongly preferred. Good understanding of Meta Ads and Google Ads. Strong knowledge of social media marketing and content strategy. Understanding of SEO, SEM and content marketing. Experience with Google Analytics 4 and Google Search Console. Knowledge of marketing funnels, lead generation and conversion optimisation. Strong analytical, communication and management skills. Experience managing multiple client accounts simultaneously. Ability to manage teams, deadlines and client expectations. Good knowledge of Excel/Google Sheets and reporting tools. Preferred SkillsExperience handling e-commerce and lead-generation businesses. Familiarity with WordPress and Shopify. Experience with CRM, landing pages and marketing automation. Knowledge of GTM, Meta Pixel and conversion tracking. Experience using AI tools such as ChatGPT, Claude and Gemini for marketing workflows. Ability to develop marketing strategies based on business objectives. What We Are Looking ForWe need someone who understands digital marketing beyond just running ads or posting on social media. The ideal candidate should be capable of managing the overall digital marketing function, coordinating different specialists, developing strategies, handling multiple client accounts and ensuring that the team delivers measurable results. This is a hands-on managerial role. The candidate must be comfortable with both strategic planning and execution. How to ApplyInterested candidates should share: Updated resume. Det