HORECA Sales Executive – Spices & Food Products

Job Title

HORECA Sales Executive – Spices & Food Products

Location

Delhi NCR

Job Type

Full-time

Experience

0–4 years (experience in HORECA/FMCG/Food Products preferred)

Compensation

Fixed Salary + Attractive Sales Incentives

About the Role

We are starting a spice trading and distribution business focused on supplying quality spices and spice products to the HORECA segment (Hotels, Restaurants, Cafés, Caterers, Cloud Kitchens, etc.) across Delhi NCR.

We are looking for an energetic, target-oriented Sales Executive who can independently visit potential customers, introduce our products, generate business and develop long-term relationships with HORECA clients.

The candidate will play an important role in building our customer base from the ground up.

Key Responsibilities

Identify and visit potential customers, including hotels, restaurants, cafés, caterers, cloud kitchens, food manufacturers and institutional kitchens.

Generate new business through regular field visits and direct sales.

Introduce and promote our range of spices, spice powders and related products.

Understand customer requirements regarding product quality, pricing, packaging and quantity.

Arrange product samples and coordinate product trials with prospective customers.

Convert enquiries and product trials into regular purchase orders.

Develop and maintain strong relationships with chefs, restaurant owners, purchase managers and procurement teams.

Follow up on quotations, orders, payments and repeat purchases.

Achieve monthly sales and customer acquisition targets.

Monitor competitor products, pricing and market demand.

Share regular market feedback and sales reports with management.

Candidate Requirements

1–4 years of experience in field sales, preferably in HORECA, FMCG, food products, spices or food ingredients.

Existing relationships with hotels, restaurants, caterers or other HORECA buyers will be an advantage.

Good communication, negotiation and convincing skills.

Willingness to travel extensively across Delhi NCR for customer visits.

Ability to independently identify prospects and convert them into customers.

Target-oriented, self-motivated and comfortable working in a startup environment.

Basic knowledge of the HORECA procurement process is desirable.

Compensation & Incentives

Fixed monthly salary, based on experience and capabilities.

Additional incentives linked to actual sales performance.

Attractive rewards for acquiring new customers and generating repeat business.

Travel expenses/reimbursement as per company policy.

What We Offer

Opportunity to become part of a growing spices and food products business.

Performance-based earning potential.

Direct interaction with management and opportunity to take ownership of the sales function.

Long-term growth opportunities as the business expands into distribution and manufacturing.

Interested candidates can apply with their updated CV and details of their previous HORECA sales experience.

Pay

₹9,800.00 - ₹40,000.00 per month

Benefits

Leave encashment

Paid sick time

Work Location

On the road